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Category Insight Director
£75K-£90K + Car, Benefits & Bonus
Home Counties
TL882061
Exceptional track record using insight to drive brand and marketing strategy is the challenge of this exciting role with a truly international consumer packaged goods business with well-known, long-established brands. Working within a global insight team, you'll play a key role in driving strategy for a major product category - identifying consumer, shopper and market insights, and working with the brand leadership and R&D teams to shape brand, innovation, communications, positioning, shopper marketing and over-arching marketing strategies at a global level. Working with markets across the globe, this role requires cultural sensitivity and the ability to communicate complex ideas/insights clearly in a way that individual markets can understand and act on.
Our Ideal Candidate
With highly developed strategic and analytical thinking skills and a proven track record identifying research needs and managing insight programs within a leading FMCG client-side or agency environment, you'll be seeking the next big challenge. You will have an exceptional grasp of insights skills, spanning qual & quant, continuous and ad-hoc approaches and will know well how to manage data from multiple sources, bringing out the best in suppliers and encouraging them to apply best practice and develop new techniques. Excellent communication and influencing skills are key within a large, complex matrix structure; you'll need to get your point across, and take on the role as the objective voice of the consumer, shopper and category expert', making clear, actionable business recommendations.
Tarsh Lazare is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment with extensive marketing recruitment experience working with brand management, communications, category management and insight/research specialists. If you would like to discuss this role, or any other roles that might be suitable, please e-mail or call one of the team now on (phone number removed) .
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