Warning: This vacancy expired on 12th Nov 2008.

Job details

Job Description

Online Channel Manager

Salary: upto £37k plus company car

Derbyshire, Nottingham and Leicester

This position has been newly created to support a large and well known retailer with the continued development of their online shop. 

Although the majority of the stores sales still come through the retail outlets, the shift towards online sales is increasing heavily so in this post you will have a very real opportunity to make a difference to the company's profitability.

Part of the online team is responsible for driving traffic to the site through links with online advertising and PPC strategy.  It will be your responsibility to improve conversion rates, improve the average value per sale and assess the customer journey once they arrived at the site.

The department possesses data on customer metrics and sales data and it will be essential that you are able to use this to produce a business case that supports site improvements.

The successful applicant will be able to demonstrate key experience in the following areas:

• An understanding of what factors effect conversion rates and making reasonable and innovative changes to improve this
• Develop enhanced search mechanisms so that customers can identify products by price point, range and other preferences
• Ensure that online sales are supported with fulfilment from warehouse and delivery teams
• Work with product managers to develop specific online promotions around seasonal and range specific campaigns
• Use data to analyse the most and least successful product sales types and develop site accordingly
• Develop online customer communications to increase repeat visits to site and value of sale per visit
• Make recommendations to improve value per sale and profit per sale
• Implement a online customer communication tool
• Technical knowledge of XML, HTML, CSS and PCI-DSS
• Liaise with internal IT and external agency to project manage the development of the site

Please email CV's for the attention of Sara

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