EMS Ltd | Marketing & Business Development Manager | £30-32K | Bristol
About EMS EMS is a small business providing management consultancy to manufacturing and related industries, specialising in Lean Manufacturing and World Class Maintenance techniques. We work in all manufacturing and related sectors with particular expertise in the food industry, print, packaging, plastics, utilities and pharmaceutical. We receive excellent feedback from our clients who include many household names such as 20 of the top 50 UK Food & Drink manufacturers.
Summary of the role Reporting to the managing director, the Marketing & Business Development Manager will be responsible for setting and delivering successful marketing strategies to agreed budget, maintaining close relationships with key customers and leads and for developing and implementing strategic partnerships to compliment and grow EMS's portfolio of management consultancy services.
Responsibilities The role will be broadly two thirds marketing and one third business development, customer relationship management (CRM) and sales support. Key responsibilities will include:
Marketing
Direct Marketing campaigns by email/letter
Implementing web or magazine based advertising and sponsorship
Web-sites; keeping our web-sites up to date and relevant with regular updates & improvements
Publicity - managing publications to ensure adequate articles/coverage on EMS
Events and exhibitions - identification, arrangements, event management, and make sales calls to leads & existing customers
Marketing materials creation: literature, case studies, articles, news, letters, web content, email content, videos
Market research: conduct qualified research to enhance marketing & products
CRM/Sales Support/Business Development
Build relationships with key customers to support marketing & sales i.e. ref site visits, case studies, interviews, etc
Up-selling / repeat selling to existing customers & to leads e.g.for Training courses, Events and exhibitions
Develop partnerships & associations with complimentary companies and contractors - setting up, admin, marketing strategy, commercial arrangements
Initial dealing with enquiries, appointment making, following up on enquiries
Helping with quotes, preparing quotes
Location Based in our Bristol office although the candidate will be expected to travel to customer sites and other venues monthly
Remuneration £25,000 per annum basic plus uncapped company performance related bonus giving on target salary of £30-£32K in first year 22 days annual holiday allowance
Profile of the candidate A graduate with a professional outlook and at least 5 years experience of Marketing and/or Sales in a business to business environment seeking an influential role in which they can demonstrate initiative and competence and share in the rewards of business growth.
Key Skills & Characteristics Required
Excellent written and spoken English skills
Customer focused
Confident
Persuasive skills
Selling skills
Presentable
Good at building rapport & good conversationalist
Website software experience & skills
Good pc skills
Diligent
Takes a professional approach
Attention to detail
Project management skills
Strategic thinker; able to create a vision & concept to work from
An organised self-starter
Entrepreneurial
Commercially aware
Training and familiarisation in products, services and sector will be provided
This job expired on 24/05/2012
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