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![]() | Job posted by Tarsh Lazare |
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Senior Customer & Shopper Marketing Manager
£55K-£65K + Car Allowance + Bonus
West London
TL882169
Challenging and exciting opportunity for senior commercial marketer to develop and drive the customer and shopper marketing strategy for a key retail trade channel across a portfolio of FMCG brands. Working closely with major retailers and third-party agencies, you'll use channel insight and market understanding to identify key growth opportunities for the brands, developing pricing & promotional strategies with shopper appeal, and maximising their impact at the point of purchase. Supported by a Customer MM, you'll also evaluate the impact of short-term activity and will also look at channel or account specific NPD initiatives that drive incremental growth.
Our Ideal Candidate
With a background gained in a consumer goods business or perhaps in a retail buying or category management role, you'll have a proven track record of success with a solid understanding of FMCG brand, commercial and trade issues. You may well have had customer facing experience, and will have initiated and managed shopper & customer marketing initiatives. Experience of working with retail and consumer panel data would be valuable, with experience of turning consumer and shopper insights into business recommendations. Strong influencing skills are key; this is a role in which you'll need to working closely with other business teams in what is a high-profile role with opportunities to drive significant revenue and profit growth.
Client Profile
This major US owned FMCG business has a host of brands loved by millions. With a huge commitment to driving brands with substantial A&P budgets and equally massive investment in innovation, this business will offer great experience and career development potential in the UK and potentially internationally too. The culture is can-do and results-driven with a lively, convivial working style.
Tarsh Lazare is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment and have significant marketing recruitment experience working with brand management, communications, category management and insight/research specialists. If you would like to discuss this role, or any other roles that might be suitable, please e-mail or call one of the team now on (phone number removed) .
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