The healthcare sector represents a large and growing area for us, and we are now seeking an experienced healthcare editor and business communicator to lead the creative arm of our new health offer. We're after someone with a passion for through-media campaigns and content, and helping healthcare brands take their story to the world.
You will have a natural enthusiasm for storytelling in the broadest sense, along with a proven understanding of how it can be done in an integrated fashion - as comfortable creating editorial content for print, online, iPad, film or other media platforms as they emerge.
The role will be key in continuing the agency's success with healthcare and medical brands, and building a fuller specialist offering in this area. As such, the position demands an exceptional portfolio with blue-chip brands - from content strategy and creation, through to client development and delivery - and relevant experience at some leading agencies. The role requires someone who is not only creatively astute, but also comfortable being client-facing, leading pitches and creating a stable of work that wins both new business and notoriety.
Reporting to the agency's Creative Group Head of the Narrative Team, this is a senior role within a wider multidisciplinary Creative Department. It comes packed with brilliant benefits, a great working culture and environment based in the heart of Clerkenwell.
WHO ARE WE LOOKING FOR?
A creative driving force - able to lead our editorial content creation for patient, HCP and staff communications. You will need to be able to work with designers, copywriters and creative technologists to produce powerful campaigns and content that traverse both traditional and non-traditional media.
An entrepreneurial spirit - able to work our account team to develop new opportunities with new and existing medical clients. Happy too, to get your hands dirty - taking care of small scale content projects in the early days while our health division is growing.
A visionary - who can help us define and grow our healthcare offer.
A storyteller - with the desire to apply our philosophy to medical communications.
SKILLS & ABILITIES
A passion for healthcare - a belief in the power of content to help people understand, manage and make better decisions about their health. We want someone with a campaigning commitment to improving the public understanding of science and medicine.
Being a natural explainer - the ability to make complex information comprehensible and interesting to the public, to HCPs and to colleagues in the creative and account teams.
An insider's knowledge of healthcare organisations - how they work, how they think, how they handle regulatory constraints, and how we can better sell in and get work approved.
A good talker - the strategic and presentational skills to be able to engage and influence senior clients - and get them to buy our approach, ideas and solutions.
A sparking writer - an engaging and adaptable writing style able to lift anything from an HCP newsletter to copy for a disease awareness site so that the audience wants to share it with others.
A progressive thinker - an understanding of how digital channels are changing the way businesses communicate with their audiences and of the role of content in creating engagement.
EXPERIENCE
3-5 years in medical marketing, and extensive experience in commissioning and creating medical content.
Detailed knowledge of how to budget and manage content creation projects.
Experience of digital channels, social media and film would all be a definite advantage.
A network of other medical communicators to draw on - helping us scale up an agency team in the future.
Ideally, experience in pharma, medical devices, HCP and patient comms, and content creation for acute and chronic conditions.
A science degree, though not necessarily medical qualifications.
ABOUT THE AGENCY
Our work includes integrated campaigns and through-media content programmes spanning print, outdoor, digital, mobile apps, tablet executions, iAds, interactive film and everything else currently being called "social media". Our heart and soul is, of course, our people - industry-recognised talent from the worlds of advertising, publishing, technology and entertainment - all fully integrated into a single, global organization that collaborates across disciplines and national borders, from Europe to North America and Asia.
In the first instance, please send me your cv and a brief covering note outlining your suitability for the role and I look forward to hearing from you.
This job expired on 24/05/2012
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