This is an exciting and unique opportunity to join a newly formed, high profile, high performing digital team with sole responsibility of the company-wide digital agenda for this global blue chip.
Key activities & responsibilities:
*To develop, lead and manage online marketing communications, the acquisition activity plan and digital media buying across the business unit
*Develop and execute the digital marketing 'paid' activities (Search Engine Marketing, Pay-per-click, email, affiliate partnerships) to support the digital sales and service objectives
*Drive online brand awareness and ensure maximum efficiency of digital marketing budgets, reach of voice, and traffic to the digital websites (core website, micro-sites, mobile) in order to drive online sales and self-service conversions, ongoing customer communication and upsell. .
*Define and manage online Affiliate Partnership approach, spend and relationship management to secure additional online sales.
*Performance maximisation and return on investment.
*Review the performance of all sites and campaign reporting, and make weekly recommendations to ensure that revenue and costs per acquisition are managed to deliver target ROI. .
*Drive online marketing activity best practice across the organisation.
*Implement and manage Search Engine strategy across all major engine partners (Google, Bing, Yahoo) to drive cost-effective traffic and conversion rates.
*Manage a programme of webinars with consumers and key industry stakeholders to support the overall communications plan.
*Sole responsibility for the email marketing technical development and deployment programme to deliver incremental online acquisitions and cross-sales
*Work with Marketing Communications to develop approach for online advertising/display advertising activity.
*Improve online and email campaign results through a comprehensive digital Multivariate Testing Programme.
*Business Partnering.
*Manage paid search agency relationship and budget.
*Manage a team of digital specialists across search and email marketing managers
Essential Skills
* Significant experience in Digital Marketing across core activities (SEM, PPC, Affiliates, email, partner networks, comparison site forums, etc).
* Proven experience managing a digital marketing media planning and buying agency.
* Track record delivering strong ROI on digital online activity spend.
* Strong understanding of the digital landscape- major players, trends, economics.
* Good experience and understanding of customer and market dynamics and requirements in Digital.
* Experience in Google Analytics and Web Trends.
* Good understanding of different types of digital content and best methods to define search activity to promote them.
* Familiarity with brand marketing websites.
* Excellent copywriting skills.
* Experience with email marketing development and deployment.
* Knowledge of the Search Engine industry and preferably existing links to key players.
Please note you will receive an automated response advising you that we have received your CV.
Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide.
This job expired on 24/02/2012
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