Online Advertising Trafficker / Online Campaign Analyst / Ad-trafficking Executive needed to join one of the UK's most successful eCommerce organisations, reporting to the Senior Online Operations Manager as part of the Central Online Acquisition team, the primary function of the role is to support and manage the trafficking of the regional online advertising campaigns including creative upload, creative testing and troubleshooting, parameter set up, optimization and any applicable edits.
The Online Advertising Trafficker / Online Campaign Analyst / Ad-trafficking Executive will work within the online media team, this is the primary acquisition channel across all three of its core products, report on campaign performance and make and execute relevant optimisation recommendations.
*be responsible for monitoring and campaign performance
*identify and executing tests to improve the effectiveness of the campaigns
*work very closely with our local marketing teams to traffic campaigns for core local media partners
*traffic core campaigns spanning the creative delivery, campaign set-up, tracking set-up, monitoring of campaign performance and optimisation
*Extracting delivery reports from our ad-serving platform, Mediaplex and from the internal Business Intelligence team to ensure proper tracking and optimal performance
*Perform QA on complex flash, rich media and video creative and associated code
*Produce weekly trafficking reports showing delivery & performance in order to effectively make decisions on how to optimize campaigns
The Online Advertising Trafficker / Online Campaign Analyst / Ad-trafficking Executive will ideally have a background or experience in;
*Strong Online Marketing Experience in a consumer-facing business
*Hands-on experience of ad-trafficking
*A Maths or Computer/IT Degree
*Knowledge of third party ad-serving platforms preferably Mediaplex or DFA
*Experience of extracting, analysing and reporting on campaign performance
Intelligent People are a specialist Online Advertising Trafficker recruitment agency.
This job expired on 06/02/2012
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