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Customer Insight Analyst

Warning: This vacancy expired on 5th Nov 2008.

Job details

Better Placed Recruitment

Get more details on Better Placed Recruitment

Salary £25000 - £30000 per annum
Location Surrey
Job type Permanent
Company Better Placed Recruitment
Contact Jonathan Voss
Job sectors Leisure
Job disciplines Marketing
Employment Type Employer
Posted 8th Oct 2008
Expires 5th Nov 2008

Job Description

Our client is one of the UK's leading entertainment companies and due to continued growth of the marketing function they are looking to recruit a Customer Insight Analyst. You will be responsible for the following areas -

Data extracts:
- Brief the Data Warehouse team on all data extract requirements and develop Data Warehouse output for all e-commerce businesses
- Ensure data extracts are delivered to marketing service providers (e.g. email marketing and SMS marketing providers) on time and in the necessary format; build and manage relationships with all service agencies.

Analysis and reporting:
- Compile and distribute a weekly KPI reporting pack for key business stakeholders (to include web analytics performance, active and non-active customers, turnover, margin etc)
- Work closely with the e-commerce marketing teams to schedule all campaign analysis requirements ahead of campaign implementation
- Oversee analysis and report on results for each campaign within agreed timeframes
- Inform the Marketing Services Manager and e-commerce marketing teams of any other trends and campaign recommendations from the data.

Data compliance:
- Ensure all data extracts are accurate and compliant at the point of delivery
- Own and manage all customer suppression processes (gone aways, unsubscribes, self exclusion defence etc) and be the guardian of the e-commerce master suppression list
- Become the internal expert on data compliance, keeping fully up to date on current legislation and making recommendations for improved data integrity and data capture
- Build strong relationships with the Group Data team to ensure suppressions and insight are shared across the group
- Inform the web optimisation team and e-commerce marketing teams of any changes required to the websites or marketing material in order to remain compliant.

Candidate Requirement -

- Strong data management experience
- Fully competent Excel user, able to produce detailed and complex reporting
- Solid analytical skills with an ability to think strategically
- A genuine passion for data compliance and data integrity
- Ability to build relationships and influence across business functions
- Strong organisational skills with an ability to work under pressure in a fast-paced environment
- Capable of successfully managing and coaching a small team of analysts.

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