Search Exec - Digital Arm Of Media Agency

Warning: This vacancy expired on 11th Sep 2008.

Job details

Job Description

You should be able fully conversant in the following;

·Setup & manage campaigns independently
·Analyse & Optimise campaigns independently
·Use and understand all tools available.
·Manage and take responsibility of campaign results and client management
·Provide and be able to make presentations on campaign performance
·Have passed the Google & Yahoo Search Qualified Exam

·Be able to generate a keyword universe that will deliver to the client's business objectives.
·Have a sound knowledge of match types and the potential effect of the various models that can be employed.
·Write effectively tailored ad and targeted copy (creative text) to attract qualified customers.
·Understand the impact of landing pages and be able to comment/advise on how best they should be used.
·Be able to use the relevant tools and implement bid strategies that deliver the clients' business objectives.
·To continually optimise campaign delivery with suppliers, driving optimal performance from every placement (day-to-day campaign maintenance)
·Be responsible for campaign performance including optimization, monitoring and consistent delivery.
·Conduct review presentations and make recommendations on campaign performance.
·Be able to write and justify campaign schedules and forecasts.
·Maintain regular and clear communication (oral & verbal) with clients and suppliers.
·Be able to manage tasks & meet deadlines in a timely manner.
·Complete all administration work to an impeccable standard.
·Directly responsible to search manager but also working with associate directors and directors as required.
·Active involvement in client and supplier meetings alongside senior staff
·Responsible for training junior staff and managing the quality of their administration responsibilities.
·To monitor media assistant and ensure that all of their job requirements are completed to the expected standard of excellence including accuracy, delivery rate and performance against objectives.

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