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Director of Marketing B2B Online Marketing (Publishing)
London EC2
£ Competitive Salary + Flexible Benefits Package
Our client is the leading provider of shipping intelligence, data and news to the global maritime and international trade industry. Combining the expertise of a global staff of maritime analysts and journalists with the most extensive system of shore based and satellite intelligence, they provide complete decision support services for ship-owners and their advisers. An opportunity has now arisen for a Director of Marketing to join their team.
For this senior appointment, our client is looking to recruit a high calibre marketing professional used to operating at a strategic level and with experience of change management, to play a key role.
As the Director of Marketing you will be responsible for planning and implementing our clients marketing strategy in order to achieve marketing and sales targets.
In this hands-on and dynamic role, your duties will include:
- Developing and presenting the annual marketing plan, executing strategies and tactics
- Refining the marketing plan on a quarterly basis based on market conditions
- Working with the sales department to determine lead quality and quantity, changing processes accordingly
- Refining marketing communications including branding and positioning, PR, advertising and website design, either directly or on an outsourced basis
To be considered for the role of Director of Marketing, you must have:
- Significant business to business (B2B) marketing experience
- Experience of working at a strategic level, implementing marketing plans and understanding marketing research
- Change management experience, including experience of implementing new ideas and processes into a team environment
- A bachelors degree (or equivalent)
- Publishing experience
Additionally, you must have strong leadership abilities coupled with excellent written and verbal communication skills. You must also be professional, organised and resourceful with the ability to work collaboratively across the company.
Online marketing experience would be beneficial to your application.
To apply for the role of Director of Marketing, please send your CV and a covering letter via the button shown. If your skills and experience meet with any of our client's requirements and/or needs, we will provide our client with your full details so that they can consider whether you may be suitable for the vacancy advertised. Your details, as submitted by you, will only be used in conjunction with this vacancy. By submitting your CV and cover letter to us, you give express consent to us using your details for this purpose.
Additional Keywords: Director of Marketing, B2B Online Marketing, Senior Marketing Manager, Marketing Manager, Senior Marketing Executive, B2B, Business to Business Marketing, Marketing Communications, Online Marketing, Change Management.
This vacancy is being advertised by Web Recruit Ltd. The services advertised by Web Recruit Ltd are those of an Employment Agency.
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This job expired on 19/07/2010
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