Warning: This vacancy expired on 21st Jul 2008.

Job details

Job Description

This dynamic and leading global manufacturer requires a top-tier insightful and strategically-oriented Senior Brand Analysis Manager to work very closely with the Brand team to deliver superior analysis and insights on this leading UK brand portfolio.

Within this top-tier organization you will report to the Head of Business Analysis and be tasked with influencing the development and strategic direction of the UK brand portfolio and play a key role in achieving profit and volume targets by delivering excellent analysis and insights from shopper insight / consumer sales / competitor data. You will manage a Category Analysis Executive.

As Senior Brand Analysis Manager, key responsibilities will include:

• Deliver detailed analysis/strategic market overviews required to complete the strategic brand and marketing planning process, identifying areas in which the business should question its performance

• Evaluating the UK brand portfolios through strategic gap analysis and making recommendations to support identification of NPD opportunity and SKU rationalisation to ensure the long term health and growth of the portfolio

• Deliver regular brand and category reporting to Marketing, in line with brand team requirements

• Develop ‘what if’ scenarios to support UK business strategic decision-making, including brand positioning, impact of changes in brand portfolio, regionality and regional marketing focus

• Develop the profitability and effectiveness of brand-led activities through a process of evaluation, analysis and feedback of key UK initiatives to Head of Business Analysis and senior UK management

• Manage and motivate the Category Analysis Executive to form a cohesive and highly effective team

Passionate about delivering brand analysis and insights, you will have a strong understanding of FMCG Category/Insights principles and market dynamics as well as proficiency in analysis tools. Analytical and insightful with strong presentation skills, you will also be commercial and enjoy influencing key stakeholders. A relevant FMCG background is essential; some experience of line-management is ideal but not required.

With genuine autonomy and influence to shape the UK brand portfolio, and excellent opportunities for further career development, this is an exciting opportunity to make your mark within a leading global manufacturer.

Apply or contact Quest today to learn more about this excellent Senior Brand Analysis Manager opportunity.

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