Marketing Jobs in West Yorkshire
Marketing Jobs in Central/West End
| Salary | £45000 basic pa |
|---|---|
| Location | West London |
| Job type | Permanent |
| Company | Fusion Recruitment |
| Contact | Ada Nisbet/Philippa Bassett |
| Job sectors | Professional/Business Services, B2B, IT, Media/New Media, Telecoms |
| Job disciplines | Direct Marketing, Marketing, Agency, Communications, Media |
| Employment Type | All |
| Posted | 15th Jul 2008 |
| Expires | 29th Jul 2008 |
DATABASE MARKETING MANAGER - EUROPE - WITH SAS - up to £45,000 plus 10% bonus
Provide database and analytical support for the European Direct Marketing team in order that the team can deliver against their objectives/targets.
SAS EXPERIENCE IS ABSOLUTELY A MUST HAVE FOR THIS ROLE.
Key Responsibilities:
Campaign Support
• Manipulating complex customer data into actionable information for customer contact programs
• Managing the data schedule to ensure the European direct marketing teams data requirements are understood, scheduled and delivered on time.
• Implement best practice procedures for the database team which facilitate documented processes, shared learning and quality campaign execution and post campaign analysis.
• Liaison between European Direct Marketing and Group IS
Analysis
• Campaign evaluation in terms of ROI and response/conversion rates (weekly/monthly/cumulative reporting)
• Propensity modelling which drives improvements in campaign effectiveness
• Performing statistical analysis, profiling and modelling of customer data to provide insight into local Phone House customer bases
Database Development
• Input into the development and exploitation of the campaign management tool (E.Phiphany) across The Phone House group.
• Involvement in the deployment of an analytical tool across the direct marketing team
• Input into the development of the single customer view database in order to maximise direct marketing functionality (e.g cleansing, introduction of flags, improving usability, supplementary data)
Financial and Administrative responsibilities
None
People management responsibilities
Approximately 4 execs
Key internal customers
• Snr European Direct Marketing Manager
• Group IS
• CRM – GIS
Person Specification:
• Ideally educated to degree level, A Level maths essential with at least 5 years commercial experience with a statistical background
• Experience in running large database queries and campaign extracts essential ideally via epiphany or a similar campaign management tool
• Experience in using data mining tools (e.g SAS) and model building ESSENTIAL.
• Familiar with Oracle, business objects, and ideally alterian
• Experience in liasing with external agencies and suppliers
• Strategic thinker who is a self starter and team player
• Excellent analytical and interpersonnel skills
• Commercial vision
For more information about this role please contact Ada Nisbet or Philippa Bassett.
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