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Senior Marketing Executive - Global Business

Warning: This vacancy expired on 12th Sep 2008.

Job details

Adam Ltd
Salary £30000 - £35000 per annum
Location G.Manchester
Job type Permanent
Company Adam Ltd
Contact Gareth Oakley
Job sectors Professional/Business Services, B2B, Telecoms
Job disciplines Marketing, Communications
Employment Type Agency
Posted 15th Aug 2008
Expires 12th Sep 2008

Job Description

Our client is a global buisness service company, backed a multinational public sector organisation. They are the world leaders in document management software and delievery.

Due to further expansion, our client is looking to recruit a senior marketer with the primary focus of manageing the UK marketing strategy and brand development exercise.

Reporting into the European Marketing Manager, the primary focus and brief for the role will be as follows;

Management of implementation of our clients marketing in the UK and close liason with the wider European and international businesses.

Promotion of the companies core brands, products and services within Europe by carrying out 'regional' strategies in conjunction within Sales Managers for three different divisions of the business.

Working closely with the Marketing Manager on all marketing projects I have individual responsibility for: Market Research, Marketing Services, Intelligence, Communications, Literature and Exhibitions. Managing the marketing budget for UK and all relevant divisions Responsible for selecting, interviewing and appointing a new B2B Creative agency to produce specially targeted and focused communication material.

Responsible for organising major exhibitions and trade shows across Europe. Including liaising with stand contractors and creative agencies, arranging logistics and promoting events through trade publications, websites and e-marketing campaigns.

Undertaking detailed primary and secondary market research for EU regions in accordance to Sales Managers specific marketing requirements in order to provide hard data for recommendation and business development processes.

Management of literature and sampling materials for three different divisions of the membranes business Manipulating data from Siebel CRM package in order to execute targeted e-marketing campaigns to prospecting and existing customers using the 'Exact Target' e-marketing package Creating NPD launch packages for the internal sales force, announcements for customers and press releases for the international trade press.

Providing reports for research findings, customer surveys and general monthly marketing activity. Management of all internal and external communications tools.

Liaising with different divisions of the business maintaining relationships and sharing information by monthly teleconference meetings with colleagues in the US, Asia and Europe

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