Consumer & Retail Marketing Manager South East (Sussex)Perm
£70-80K
Our client is at the forefront of developing medicines and diagnostics that allow patients live longer, better lives. A rare and exciting opportunity has arisen for a Consumer Retail Marketing Manager within a specific area of their operation.
The job: * To lead the development and effective implementation of consumer and retail marketing programs and initiatives to increase brand share whilst differentiating products from competitors. * Assess and evaluate market information to identify new opportunities * To develop an integrated marketing strategy and tactical action plans which support Business Unit objectives * Planning and monitoring of budgets, coaching, training and developing people to ensure that people are deployed correctly to ensure business objectives are obtained. * To plan and organise retail national account activities and direct and control the UK and Ireland National Account Managers * To lead the development, management and effective implementation of CRM and initiatives to gain greater brand loyalty. * To manage the customer care operation within the UK to build and retain customer loyalty and manage the outbound Telesales Team. * Influence the formal/informal project agenda of the regional/global teams through formal/informal networks to ensure that affiliate needs are met. * To oversee the local translation and implementation of the global brand strategy, as well as, being the brand "ambassador" ensuring consistent implementation of the brands positioning and core values.
The person * Extensive consumer and retail marketing experience * Ideally have a medical OTC consumer and retail marketing background * Proven track record of marketing success * Good understanding of CRM and Date Warehouse systems * Must possess strong managerial skills and able to coach, develop and build teams * CIM marketing qualification
This job expired on 26/03/2012
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