Reorting to the MD of UK/ Ireland of this established, reputable online travel business the Performance Marketing Director will be responsible for overseeing the customer and digital marketing of their UK and Ireland business including the ownership of marketing spend versus marketing efficiency targets.
Your focus will be to drive revenue and marketing contribution through tactical and strategic customer acquisition, growing online acquisition through digital marketing channels including affiliate relationships. Improving online customer service experience, increasing customer loyalty and driving ongoing engagement in web and mobile channels.
You will lead performance marketing activities for all UK products to include flights, hotels, holidays, packaging and other travel related products.
It is expected that you will drive results through analytical approach to trading challenges. Your job will be to improve targeting, drive the website and mobile experience and innovate in new marketing channels and propositions to new customer or prospect segments.
To be considered for this position, you must have: * Tireless enthusiasm for analysis and a detailed understanding of the performance of the business in a rigorously analytical environment * Ability to work effectively with business commercial teams * Capacity to manage and forecast marketing budgets, both cost and derived revenue * Exceptional experience of product positioning, good understanding of calendarisation and seasonal marketing * Exceptional experience of online marketing, in particular SEO, SEM, Affiliate and Meta Marketing * Good understanding of online customer experience, site creative and retail merchandising * A proven track record of developing brand propositions online * A proven track record of driving commercial success through Marketing activity * Experience managing digital agencies * Strong leadership skills, credibility and commercial acumen.
Dont keep a good thing to yourself We grow our business through referrals, so please dont keep us to yourself. If you think were doing a good job and know of someone who would benefit from our services, please pass on their name and number to me and I promise we will follow it up. Many thanks.
Chisholm and Moore Executive Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates.
This job expired on 31/01/2012
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