Brand Manager

Warning: This vacancy expired on 17th Oct 2008.

Job details

Job Description

Our client is a FTSE 250 business and one of the largest mail order companies in Europe. As the core of their activity, the Education side of their business accounts for 60% of the groups revenue and is the biggest sole provider of goods and services into the UK education market.

As part of their continued development, the marketing team are looking to recruit a Brand Manager, with the primary objective of being the 'Brand Champion' for the selective brand and owning the customer experience.

Key components of the role will include:

·To own the brand and develop relevant internal and external communication and training to ensure brand proposition and values are fully understood business-wide.
·To achieve defined brand demand budget and customer trading volumes for all marketing activity accountable for.
·To effectively implement and control the brand marketing plans to achieve agreed business objectives covering all marketing channels.
·To understand customer needs, market dynamics and the competitive environment.
·To manage and utilise the brand database, working with the central marketing team, to identify common behaviours for mailing development.
·To analyse individual campaigns / activity in detail covering all key indicators including CSR (cost to sales) ensuring predefined targets met.
·To execute and control all catalogue plans ensuring all key elements adhered to:
oDesign, costs, key messages, customer focus and timing
·To ensure effective 'on brand' production of all marketing pages within the main catalogues including covers, prelims, order forms etc, working closely with the buying and publications teams.
·To effectively execute promotional activity for all predefined direct plans ensuring all communication meets brand guidelines (look and feel).
oBrief, forecast, design, timeline, production, mailing, stock availability, measurement & reporting
·To develop effective working relationships with all brand delivery functions, including buying and merchandising, sales and the contact centre.
oAttend weekly meetings with brand cross-functional teams to share knowledge and customer feedback supporting business change where required.
·To effectively execute web marketing activity, ensuring look and feel is cohesive with other brand communications and the site is as dynamic as the brand communication.
·To control marketing spend within the defined budget providing monthly KPIs against plan.
·To proactively review marketing methods and practice to ensure budget maximised working closely with in-house publications and external partners / suppliers.
·To effectively execute and implement all agreed brand plans for other communication channels including media, public relations and exhibitions. Ensuring objectives set and measured for all activity and brand message is consistent at all times.
·To manage, develop and motivate your direct reports to meet objectives and deliver best practice.
·Other ad-hoc projects as required.

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