Marketing Executive

Warning: This vacancy expired on 30th Sep 2008.

Job details

Job Description

Job Title : Marketing Executive 2-3 Months Possible Permanent Opportunity
Rate: to £17.00 per hour Depending on experience
 
A further Education Establishment in Surrey require a Marketing Executive to join them on a temporary basis of 2-3 months with a possibility of the role becoming longer term or even permanent.
 
Overview·        

- In conjunction with the Executive Director to develop, implement and monitor a College Marketing Plan
- To carry out client surveys in relation to building up a knowledge base of the student body
- To be responsible for ensuring best value of marketing spend in relation to College activity
- To be responsible for the delivery of high quality course advertising, college documents and prospectus

Key accountabilities
 
- To source and collate relevant external market research and intelligence as well as data from internal sources, to inform marketing strategy for College
- To be responsible for the management and implementation of the marketing plan
- To ensure that the College receives favourable PR and other coverage which promotes it as a centre of excellence
- To manage the marketing budget and provide best value for money
- To monitor and assess campaigns, reporting on cost and effectiveness and establishing benchmarks for future marketing action
- To take responsibility for the production of the Colleges Prospectuses and all other promotional media and literature ensuring the highest quality presentation at all times
- To be responsible for, the College web site and its development as a marketing tool and to ensure that PR, news and events are regularly updated on the website

Skills/Abilities/Knowledge

- Ability to produce reports and market feasibility studies
- Ability to manage a budget
- Good negotiation, influencing, communication, and interpersonal skills
- Evidence of maintaining a professional, consistent and fair approach
- Personal commitment to Equality and Diversity
- Developed report writing skills to a high standard to a range of audiences

Qualifications and experience

- Evidence of developing and successfully delivering marketing plans and strategies
- A good understanding of print and process in the production of written material
- An understanding of the key financial and operational measures that influence the effectiveness of marketing activity

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