This role is a fixed term contract (upto 1 year) for maternity cover.
You will be responsible for supporting the implementation of an offline media marketing plan, using all relevant marketing channels including national press, telephone directories, email, DRTV, SMS, direct mail and inserts activity. Your duties will include:
Implementation of the acquisition strategy and management of the marketing plan.
Liaison with external suppliers (media and advertising agencies) to manage implementation programme.
Management of acquisition direct mail programme to include liaison with creative agencies, print teams, fulfilment houses and where relevant, media and data agencies, to ensure campaigns are on time and to budget.
Responsibility for paper based and telephone based directory bookings, creative and performance working with team Marketing Assistant.
Collation of reporting of weekly call performance for all relevant media, including making recommendations for improvement of channel performance.
Develop cross sales opportunities working with other marketing product managers across the business to maximise hits from low cost channels.
What We're Looking For
Good candidates for this role will posses:
Experience of working with multi-disciplinary agencies to deliver marketing campaigns on time and to budget
Experience in managing 'through the line' campaigns, including performance monitoring.
Strong understanding of marketing and communication.
Experience in campaign or project management.
About the Offer
£25,000 to £31,000 depending on experience.
To apply please email outlining your current salary and package.
This job expired on 13/02/2012
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