Brand Manager

Warning: This vacancy expired on 18th Sep 2008.

Job details

Job Description

This leading Online retail organisation is looking for a Brand Manager to join their successful team. Reporting to the Marketing Director your key responsibilities will include
 
·Line management responsibility for the Brand Executive
 
·Works closely with members of the Business Development, Marketing and Web teams and other staff across the Company
 
Scope of Job Main Tasks, Duties and Responsibilities 
1)   
To work with agency suppliers to develop the creative direction for the brand. To communicate and promote the creative direction for the brand to all relevant internal and external contacts, including the Web and Marketing teams and IS Group.
2)   
To manage the direct marketing creative agency and take responsibility for all direct marketing creative, print and production for Direct Marketing campaigns.  To be responsible for briefing the creative, agreeing format, making choices on paper quality, selecting the best postal service and minimising unit costs whilst delivering a quality product.  To manage the production process, signing off print on press and all associated project planning, to agreed timescales. 
3)   
To be lead and oversee the photography process for all product ranges, to involve signing off the briefs and creative direction for photo shoots to ensure outstanding photography that meets the requirements of internal customers is being achieved and brand style is being delivered. 
4)   
To report on brand activity as required, which may involve the preparation of management reports and data analysis.
 5)   
To effectively manage the work of the Brand Executive for both day-to-day activities and longer term projects in order to meet key deliverables against agreed objectives, project milestones, deadlines and changing circumstances. 
6)   
To effectively build and manage supplier relationships with third parties, e.g. design agencies, photographers and print suppliers.  To ensure that third parties are kept up to date with information on design, products and the strategic direction.
 7)   
To manage the PR strategy for the business and implement PR surrounding peaks and all new category launches.  To manage the external PR agency, organise products for press and ensure effective press coverage and communicate results. 

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