Website Marketing Manager

Warning: This vacancy expired on 5th Sep 2008.

Job details

Job Description

A leading luxury brand in the Bournemouth area seeks an experienced Website Marketing Manager to cover a maternity leave for approximately 6 months.

Summary of Main Duties and Responsibilities:
 
·        Manage, maintain, develop and support the B2C and B2B web sites and their interfaces into internal systems:
o       Day to day tasks/maintenance covered by the Web Executive
o       Manage third party suppliers and agencies
 
·        Implement the Web Enhancements Strategy specifically project management of the 2008 Site Design Refresh Project
 
·        Implement the 2008 eMarketing Strategy in the following areas:
o       Optimisation of the Google PPC advertising
o       Online advertising: purchase of media space, briefing creatives/mechanics and delivery of artwork to suppliers
o       Oversee the Web Executive in delivering the requirements for the E-Mail Marketing schedule, according to the procedure
 
·        Analysis of B2C performance, including:
o       B2C web site KPIs
o       eMarketing Results
o       Web Analytics
o       Develop and optimise the analysis process
 
·        Manage the Web Executive to ensure:
·        Timely delivery of web site updates
·        Thorough testing of web changes in order to give approval to go live
·        Planning and prioritising of tasks

The ideal person for the role will have extensive online marketing management experience, ideally within a consumer goods environment. The role is to start immediately and commitment is required for at least 6 months.

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