Customer Marketing Manager

Warning: This vacancy expired on 25th Aug 2008.

Job details

Get more details on Better Placed Recruitment

Job Description

Our client has an exciting opportunity for an experienced marketing professional to work in the Marketing Department as a Customer Marketing Manager. Your role will be to develop and communicate targeted customer strategies / projects to satisfy customer needs whilst driving sales to gain an optimum return on investment. This is an excellent opportunity to make a real impact on the success of the business.

The Role

By managing a team of marketing professionals, you will be responsible for establishing, maintaining and reviewing all projects focused on customer PR and customer recruitment campaigns, ensuring the successful delivery of key customer recruitment strategies. You will also:

- Liaise with external service providers to benchmark best in class companies and provide a fit for purpose service around street canvassing, 1 to 1 marketing, reactivation of existing customers as well as recruitment of new customers
- Develop and coordinate the Marketing Plan
- Establish and deliver plans for the refit/relaunch of stores
- Establish and maintain budgets for all related marketing activities
- Provide regular reports on all customer KPIs to local managers and the Board of Directors
- Oversee the review and update of all customer files and the recruitment for customer focus groups
- Manage the development of mailing communications
- Manage the ongoing development and delivery of the Internet strategy
- Undertake competitor reviews

To succeed in this role, you will preferably be of graduate calibre and must possess:

- Broad marketing experience and proven success in a similar role at a managerial level
- Demonstrable experience within a customer data/ information driven business sector
- A good understanding of the market and best in class customer marketing practices
- A customer focused attitude with the ability to quickly adapt to business requirements
- Excellent analytical skills with the ability to forecast and budget
- Negotiation and influencing skills
- Proven leadership skills with the ability to successfully provide a positive vision to achieve objectives

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