Warning: This vacancy expired on 17th Sep 2008.

Job details

Job Description

Marketing Officer Automotive London and South East - £30-£35K + car

This leading marketing agency is one of the top ten regional agency groups in the UK with an impressive client list, particularly in the automotive sector. They are looking for a Marketing Officer to act as a Marketing Consultant to one of their leading automotive clients. Based from home, you will cover all dealerships across London and the South East.

Reporting in to the Account Director, main responsibilities of the role as:

· Implementing and developing new dealer launch plans
· Managing dealership marketing budgets to ensure that visibility of the dealer brand marketing is improved
· Managing the local marketing campaigns that compliment the national brand objectives
· Developing a marketing communications plan for each dealer inclusive of all local and regional channels
· Managing the negotiation of all communication channels/media to ensure best value
· Introducing a localised digital marketing capability with the aim of substantially increasing online marketing activity
· Coaching and developing Area Managers to support the core principals of the local marketing programme
· Managing new vehicle launches
· Collating and interpreting market trends and competitor initiatives
· Advising and developing the innovative and cost effective usage of local marketing options; traditional advertising to alliance creation and events

Candidates should have the following skills and experience:

· Excellent marketing experience, preferably within the automotive industry but essentially within retail outlets at a local level
· Online/digital marketing experience including experience of managing email campaigns, SEO, online advertising and website content management
· Experience of managing direct marketing campaigns and working with databases
· Local advertising experience (press and radio) is preferred
· The confidence to deal with Area Managers, Dealer Principles and Brand Managers to communicate your opinions and suggestions
· Excellent communication skills, both written and verbal
· The ability to manage your own time and workload and juggle projects will be critical as you will be working on your own initiative, based from home

The salary is £30-£35K plus car, mobile phone, laptop and blackberry. If you so wish, you can base yourself in Bristol, Bournemouth or Harefield, Hertfordshire one day a week.

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