Retail Market Research Manager

Warning: This vacancy expired on 22nd Oct 2008.

Job details

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Job Description

A highly exciting vacancy has arisen at a leading retailer for a Market Research Manager to lead the identification of insight into customers needs, motivations and opinions though qualitative and Quantative research.

Main responsibilities will be to:

Manage the effective delivery and communication of all ad-hoc qualitative and quantitative market research (specially commissioned surveys, focus groups, accompanied shops etc) conducted by the company, ranging from development of strategic perspectives on the customer and retailing, through brand communications and event or product offer development to the customers store journey and experience.
Ensure that all qualitative and quantitative market research is carried out to high standards both in the approach and technique adopted and how it is applied but also in the effective communication and engagement of the business in the resulting insights.
Proactively seek out opportunities where Customer Insights can add value in improving the businesss understanding of customers current and future motivations, needs, opinions and behaviours through both identifying the priorities to address and understand.
Be responsible for a research and analysis budget of £700,000 + ensuring that this prioritised on addressing the key or highest value questions and projects and that the research conducted in a way that delivers value for money for the business.

Experience is required in qualitative and quantative market research and insights from a retail background. Working for an agency is considered if there is experience in working with a retail client. Team management experience is required as the incumbent will be managing a team of 2.

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