Marketing Executive

Warning: This vacancy expired on 3rd Oct 2008.

Job details

Job Description

An exciting opportunity has arisen to join the Marketing team within Britain's biggest mail order bookseller as a Customer Acquisition Marketing Executive. You would ensure that the business fully exploits the marketing opportunity that the press and Inserts media channels offer and to ensure the new member volumes are maximised.
 
Key Responsibilities:
 
§          To plan and implement the press and insert campaigns for all 8 clubs and to ensure the campaigns achieve their budget in terms of volume, cost per member, subsidy and "quality" targets
 
§         To prepare quarterly press and insert campaigns for each club and to target each club to the most appropriate media titles and to determine the optimum frequency of insertions in each
 
§         To be responsible for the "book list" on every offer and to work closely with the product department on inventory planning
 
§         To devise and test new book, premium, offer combinations to reach new target groups and ensure the new member marketing cost/ response targets are achieved
 
§         To be responsible for the creative execution of each ad/insert and to ensure the production values, design and copy are of the highest standard and are compliant with company guidelines
 
§         To be responsible for the ad production schedule and to ensure creative, product, print production and system set-up departments are briefed on time within the schedule requirements
 
§         To continually identify and test new media opportunities and approaches in order to widen the media base for the future
 
§         To continually monitor response to new member marketing activities and to track back end performance (intro payer rates, bad debt, spend per member and member life) to ensure profitability targets are achieved
 
§         To brief creative & interactive departments to ensure the online response channels for ads/ inserts are set up simultaneously
 
§         To be responsible for the costs within the new member budget centre and to ensure expenditure is always within budget by using agreed coding and authorisation procedures
 
§         To ensure the correct product, cost and media information is entered on SAP systems and other marketing schedules
 
You should have direct marketing experience gained in a consumer-marketing environment with responsibility for customer acquisition or lead generation. You should be degree qualified or equivalent, ideally with a Marketing Diploma and/or IDM but experience is more important. You should be a creative thinker, well organised with an obsessive eye for detail as well as being a good communicator and team player.  A self-starter, you will be able to demonstrate your ability to set the direction and performance of the marketing channels under your control. Well-developed MS Office (particularly Excel) skills and a high standard of numeracy will also be necessary in this role. 

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