Warning: This vacancy expired on 14th Oct 2008.

Job details

Job Description

Précis
High profile Global Marketing role driving entrepreneurial Internet Services start up business unit for Mobile Handset manufacturer.

About the Client
Global Mobile Handset manufacturer.

About the Role
Would you like to re-define how people around the world experience the Internet on your Mobile Phone?

We are looking for a Head of Marketing to setup and run our clients global marketing function for a brand new revolutionary Internet service on your phone. You will focus on customer acquisition in the UK, EMEA and the US as the product is launched and the role will require travel especially to the US. Success will be measured by customer adoption, revenue, campaign ROI, customer acquisition cost, level of budget/fund access/marketing support secured from other units, customer and partner satisfaction and time-to-market.

Responsibilities:
Create/ develop Marketing solutions for Internet Services start-up business unit
Drive overall internal and external marketing for the business, including direct-consumer, channel and B2B marketing efforts globally
Drive customer acquisition to include custom online and field campaign development and execution, event planning and advertising
Create collateral, sales tools, talking points, whitepapers and other materials. Manage agencies if/when appropriate.
Own delivery of overall marketing and execution of GTM strategy
Identify, drive and execute a creative marketing mix
Support and setup demos, events, executive presentations
Influence and leverage overall business communications, marketing, go-to-market and sales groups to increase marketing and PR resources and budgets available for your program
Manage unit’s limited marketing and advertising budget
Opportunity to grow and manage a global marketing function

What We’re Looking For
We are looking for an Internet Services Marketing specialist who understands how to drive customer acquisition and aggressive demand generation to launch a new and revolutionary Service. Ideally you have worked in an entrepreneurial start up and have the following:

Global experience in Consumer Marketing, B2B Marketing, Executive Presentation Development, Marketing Communications/PR, Marketing Program Development, GTM Execution, Sales Management, and Trade/Channel Marketing. SEO/SEM experience a plus
Brought at least one major Internet service to market
Prior experience with out-of-home, field-based services and/or retail environment a plus
Experience in key markets across EMEA, APAC and AMERICAS.
Enjoys extensive travel. Global mindset.
Start-up background combined with blue chip experience
Entrepreneurial and flexible
Education: ideally an MBA from top school combined with technical degree

About the Offer
Up to £92,000 + £8,500 car all + 20% bonus + bens

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