Working in conjunction with the retail estate and other stakeholders, you will work on the build, execution and reporting of all digital marketing in association with the latest handsets, and technology. As such, experience of and a detailed knowledge of digital marketing channels is essential for the role.
The role requires methodical knowledge of online marketing activities, and a meticulous eye for detail, as much will be dependants on the candidates ability to deliver to strict deadlines, whilst understanding the various demands of internal & external stakeholders. In accordance with product launches, the individual will also be tasked with educating the digital team with key features & USPs of product launches, to help aid buy in and team understanding.
Communication is essential for this role, and an ability to work with senior managers to bring effective marketing execution plans together. The candidate will also be expected to meet with manufacturers and build on relationships to generate additional exposure.
Key Responsibilities
Build digital marketing execution plans for handset & technology launches
Plan, build, execute and report on all marketing activities
Work closely with the retail business to align objectives & activities
Establish & grow relationships with manufacturers to understand product appeal
Build reports and deliver analysis where necessary
Educate the direct team on product launches
Work with multiple stakeholders to understand & deliver product launches
Provide digital marketing that aid the retail & direct business, including the call centre
Provide assistance in the maintenance & improvement of digital reputation. i.e Google Seller Rating, TrustPilot, BizarreVoice.
Customer segmentation & targeting identification
Requirements
At least 3+ years online marketing experience
Degree educated
Knowledge of analytics & digital tracking systems
Thorough understanding of the mobile industry
Knowledge of multiple digital marketing channels
Experience in people management
Knowledge of customer targeting & identification tools, such as:-
This job expired on 06/03/2012
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