Job Title

 
within 15 miles of within 30 miles of within 50 miles of within 100 miles of

Location/UK P'code

Disciplines All disciplines Advertising Affiliate Marketing Branding Category Management Channel Marketing Communications Design Digital Direct Marketing Ecommerce Events Field Marketing Freelance Marketing Graduate Market Analyst Market Research Marketing Media Product Development Product Marketing Public Relations Sales Promotion Sponsorship Sports

Job sectors All sectors Agency Automotive Aviation B2B B2C Banking Business Services Charity FMCG Fashion Finance Healthcare IT Industrial Industry Internet Legal Leisure Manufacturing Media Medical New Media Online Pharmaceutical Professional Public Sector Retail Scientific Social Media Telecoms Travel Utilities

	This job expired on 17/02/2012 Browse Marketing jobs by Region Marketing jobs in North West Marketing jobs in Lancashire Browse Marketing jobs by Discipline Telecoms Online/Internet Direct marketing jobs Marketing and Sales jobs Marketing communication jobs Channel Marketing jobs

Job posted by Better Placed - Marketing People View more jobs from Better Placed - Marketing People

Job details

Salary band £30k - £40k Salary details £39000 - £40000 Location North West, Lancashire Job type Permanent Company Better Placed - Marketing People Contact unknown Job sectors Telecoms, Online/Internet Job disciplines Direct Marketing, Marketing, Communications, Channel Marketing Employment Type All Posted 03/02/2012 Expires 17/02/2012

Upload your CV Setup daily email alerts

Job Description

My client are a fast-growing independent UK supplier of cost-effective services and bespoke unified business solutions. As a result of business growth they are looking to recruit a Senior Direct Marketing Manager with a proven track record.

Working alongside the Corporate Communications Manager and reporting into the Marketing Director, this role is responsible for the development and lead of the B2B communications strategy, with the intention of increasing revenue and bottom line performance by encouraging cross selling potential. A vital role objective is to deliver new customer acquisition targets through the delivery of direct mail activity.

Key responsibilities:

• Produce annual plan of targeted and segmented marketing activity
• Set acquisition targets DM plans
• Fully understand product portfolio and potential channel communications
• Devise and deliver regular segmented mailing programmes to achieve sales plans and targets
• Create all communications collateral on in line with company brand
• Be critical of all current communication processes, highlighting areas of strength and weakness, with the intention of improving annual strategy plans.
• Act as an ambassador of the marketing department raising its profile across the business

This is an exiting opportunity for an experienced marketing professional to be part of a reputable and fast growth business. Applicants should have experience in targeted marketing campaigns with B2B marketing knowledge, ideally within the IT/ Telecoms industry.