Product Marketing Manager

Warning: This vacancy expired on 3rd Nov 2008.

Job details

Job Description

My client are looking to appoint a talented Product Manager to join their Marketing team in Liverpool to support the Marketing Manager with the successful execution of our online product strategies. Primary responsibilities include providing support and direction on all elements of marketing planning from conception through to implementation and post launch review
Key Responsibilities

Full Product strategy management:
Full Product strategy management: - Development of game content using market research to define the product range
- Creative input at NPD meetings
- Implementation of Marketing plans for local territories
- Procurement, management and responsibility for all product assets delivery, by liaison with design, development & Marketing personnel i.e. asset game packs (screen-shots, logos trailers, artwork, manage text translations) for marketing descriptions
- Working with the Marketing Manager to define and develop Product Marketing & Positioning plans for all concept products and game releases on a number of high profile game titles.
- Working with the community manager to shape and evolve products
- Implementation of marketing campaigns in local territories working closely with Business Development director and Coordinating with in-house design and external media agency to implement all media campaigns.
- Managing approvals of promotional materials.
Maintaining a database of competitive titles to use for product marketing plans and green light submissions.
KNOWLEDGE, SKILLS, QUALIFICATIONS AND EXPERIENCE REQUIRED

· Degree in business or marketing related subject
· 4-5 years work experience in product / consumer marketing
· Games industry experience / mobile /console/online is preferred
· Good understanding of digital marketing
· Experience working internal and external clients
· Self-starter with a high degree of enthusiasm and commitment
· Results driven and team player with a "can do" attitude

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