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3 months ago
BMS Performance
Salary: £60000.00 - £65000.00 per annum
Location: London
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: IT, Marketing, Banking/Investment, B2B, Marketing & PR
Category: Marketing Manager
  • A an established fintech busieness that are looking to branch out and target new and exciting sectors
  • Looking for an Account Based Marketing Manager to come in and on board ten new clients
  • Working closely with a marketing team of five
  • Be an integral part of aligning the business's proposition to the needs of the market
  • Assess what channels and tactics need to be used in order to succeed
  • Fintech plugin

The Role: This Account Based Marketing Manager role is an excellent opportunity for a commercial marketer to join an ambitious business and be the person top open up new opportunities across different verticals. Having recently appointed a new C-Level Board the business are looking to seriously develop a proactive lead generation approach. Once a selected vertical has been assigned, it will be up to the Account Based Marketing Manager to conduct thorough market research, create a plan and utlimately decide what methods they are going to use in order to engage, inform and win new clients. You will have the support of the wider marketing team who will support and advise on the performance of certain channels. Whilst this is the first Account Based Marketer that the business are hiring, the business are looking to grow this function further by the end of 2019!

Responsibilities for the position of Account Based Marketing Manager :

  • Decide on the what vertical will be best to target
  • Conduct indepth market research
  • Run campaigns that will help increase the opportunity to lead percentage
  • Set appropriate strategies so that the business can land key clients
  • Work closely with the sales team to educate and discuss the planned marketing activities, local and global
  • Communicate with the sales team and create collateral, support kits and presentations
  • Identify gaps in key accounts, maximise the effectiveness of existing relationships

To be considered for this role you must have:

  • Experience within a B2B software or financial services company
  • Strong ABM and demand generation experience
  • Proven track record in helping to onboard new clients through marketing activities
  • Have experience in building detailed lists of prospects
  • Strong commercial background and understanding of demand generation principles
  • Ability to report to all level of stakeholders

The Company: Our client is a leading FinTech company, providing FX solutions to businesses worldwide. Dealing in over 50 currencies, our client turns over £30 million yearly with an average deal size of £250k. As a result of this large deal size, the company run through a long sales cycle, typically lasting from 3 months to 3 years. You will be instrumental in keeping clients engaged throughout the lengthy process. The company are looking to double their turnover over the next few years, and so are looking to expand the team in line with this growth.

The Package for the Account Based Marketer :

  • Salary: £70,000-£80,000
  • Excellent Benefits

Location: The position of Account Based Manager is based in Central London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.

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