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5 months ago
Blue Pelican
Salary: £55000 - £65000 per annum + 10% bonus & benefits
Location: West London
Job type: Permanent
Business sector: B2C
Contact: Kate McDermott
Sector: B2C
Category: Market Analyst Jobs

ANALYTICS MANAGER - CAMPAIGN TARGETING

CLIENT

  • Are you an experienced campaign analytics specialist looking for a senior level role?
  • Opportunity to work for one of the UK's leading names in grocery and home retail
  • Dynamic and multi-disciplinary team

This brand-new role sits within the Customer Insight function; the CI team is a very independent and consultative function, working on the business wide ambition to embed data and insights within decisions across the business; something the Board are very invested in.

This is a brand new role sits within the CRM function reporting into the Head of CRM; the Head of Department has a very credible background in analytics, having worked for a global loyalty consultancy for a number of years, covering a variety of analytical areas, including customer insight and statistics.

This role is using SAS to perform campaign evaluation, across regular CRM activity as well as specifically focusing on the loyalty scheme.

This is a senior level, standalone role working with contractor support and with a Campaign Evaluation Analyst.

Ideally we are looking for someone from a loyalty or FS type environment where analytics is robust and used for driving highly personalised customer comms.

This role will be leading the evaluation of their CRM Test & Learn approach, which produces highly personalised loyalty based offers.


Technically SAS is the primary tool but additional knowledge of SQL is also required.

POSITION - ANALYTICS MANAGER - EVALUATION

LOCATION - West London

SALARY - £55k - £65k plus excellent benefits, discounts & 10% bonus

EXPERIENCE REQUIRED

  • Educated to degree level in a numerate subject
  • You must have strong coding skills using SQL, as well as programming skills using SAS for campaign analytics purposes
  • Experience within a campaign analytics roles
  • Experience in devising test and learn strategies
  • Excellent communication skills and the ability to deliver actionable insights on how to improve customer marketing

TO APPLY

For further information or to apply please contact:

Kate McDermott
Managing Consultant - Blue Pelican Marketing

kate@bluepelican.com

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