ANALYTICS MANAGER - CAMPAIGN EVALUATION

CLIENT

• Are you an experienced campaign analytics specialist looking for a senior level role?
• Opportunity to work for one of the UK's leading names in grocery and home retail
• Dynamic and multi-disciplinary team
  

This is a brand new role consultative sits within the CRM function reporting into the Head of CRM and works alongside the Analytics Manager for Campaign Targeting/ Together you are tasked with moving the business to a more data driven stance, always ensuring your insights drive targeted marketing.

This role is using SAS and SQL to evaluate omnichannel marketing campaigns for this large scale retailer (covering both clothing, home and grocery) as well as measuring the performance of the loyalty scheme.

This role is broken into three core pillars, as follows:

1 - Developing a loyalty evaluation plan which works for all of the business, with a view of achieving long term effectiveness and ROI

2 - Owing the Test & Learn agenda for loyalty, fostering a T&L culture and bringing together all the activity around this across the team.

3 - Deep dive analysis on regular campaigns and also working to re-engage lapsed customers too. Presenting insights on campaign performance back into the business, working with stakeholders within your own team (CRM), marketing and the dotcom team

Fundamentally, you should be an experienced campaign analysis with a real ability to tell a story off the back of this evaluation. You need to work to educate and engage with your stakeholders in order to move the business to an analytically driven standpoint. They want all campaigns to be driven by analysis, not the other way around, so the more passionate and able you are in working to get this realised, the more opportunity they will be for you to build a team around you in the future.

SAS is the primary tool used here, so experience with this is essential.

POSITION - ANALYTICS MANAGER - CAMPAIGN EVALUATION

LOCATION - West London

SALARY - £55k - £65k plus excellent benefits, discounts & 10% bonus

EXPERIENCE REQUIRED

• Educated to degree level in a numerate subject
• You must have strong coding skills using SQL, as well as programming skills using SAS for campaign analytics purposes
• Experience within a campaign targeting and analytics role
• Experienced in building targeting models from scratch including segmentations
• Experience in devising test and learn strategies
• Excellent communication skills and the ability to deliver actionable insights on how to improve customer marketing

TO APPLY

For further information or to apply please contact:

Kate McDermott
Managing Consultant - Blue Pelican Marketing

kate@bluepelican.com

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