ANALYTICS MANAGER - CAMPAIGN EVALUATION
This is a brand new role consultative sits within the CRM function reporting into the Head of CRM and works alongside the Analytics Manager for Campaign Targeting/ Together you are tasked with moving the business to a more data driven stance, always ensuring your insights drive targeted marketing.
This role is using SAS and SQL to evaluate omnichannel marketing campaigns for this large scale retailer (covering both clothing, home and grocery) as well as measuring the performance of the loyalty scheme.
This role is broken into three core pillars, as follows:
1 - Developing a loyalty evaluation plan which works for all of the business, with a view of achieving long term effectiveness and ROI
2 - Owing the Test & Learn agenda for loyalty, fostering a T&L culture and bringing together all the activity around this across the team.
3 - Deep dive analysis on regular campaigns and also working to re-engage lapsed customers too. Presenting insights on campaign performance back into the business, working with stakeholders within your own team (CRM), marketing and the dotcom team
Fundamentally, you should be an experienced campaign analysis with a real ability to tell a story off the back of this evaluation. You need to work to educate and engage with your stakeholders in order to move the business to an analytically driven standpoint. They want all campaigns to be driven by analysis, not the other way around, so the more passionate and able you are in working to get this realised, the more opportunity they will be for you to build a team around you in the future.
SAS is the primary tool used here, so experience with this is essential.
POSITION - ANALYTICS MANAGER - CAMPAIGN EVALUATION
LOCATION - West London
SALARY - £55k - £65k plus excellent benefits, discounts & 10% bonus
For further information or to apply please contact:
Managing Consultant - Blue Pelican Marketing