ANALYTICS MANAGER - MARKETING EFFECTIVENESS

CLIENT

• Are you an experienced Marketing Effectiveness Expert looking for a senior level role?
• Opportunity to work for one of the UK's largest omni-channel retailers
• Managing one direct report - great opp for a Senior Analyst to gain management exp
• Dynamic and multi-disciplinary team
  

This brand-new role sits within the Customer Insight function, reporting into the Head of Analytics and managing one direct report. The CI team works to support the business wide ambition to embed data and insights within decisions across the business; something the Board are very invested in.

The Head of Department has a very credible background in customer and marketing analytics, having worked for a variety of retailers and analytical consultancies, covering a variety of analytical areas; so there will be development opportunities here, as well as support from your peers with the same skills.

This role will be working amongst a broader team of customer insight and marketing analysts, all focused on the delivery of strategic analysis; you will specifically work closely with the Media Agency partner to provide actionable and commercial insights around which media channels are performing and where investment should be made in order to improve ROI.

The role requires a strong digital attribution modeller, with a background in market mix modelling, to generate ROAS by channel, as well as working in conjunction with senior stakeholders to develop a robust measurement framework.

Your background should be in media campaign analysis, from either a business facing role or agency side. And there is no need for existing management skills, the desire to take on this role and move into a management position is key though! Training will be provided and support is already there.

This is a unique opportunity to join a retail giant in a consultative 'expert in the room' style role, working amongst a collaborative and supportive team of analysts.

POSITION - ANALYTICS MANAGER - MARKETING EFFECTIVENESS

LOCATION - Milton Keynes, Buckinghamshire

SALARY - £55k - £65k plus excellent benefits & bonus

EXPERIENCE REQUIRED

• Educated to degree level in a numerate subject
• Experience within an econometrics, marketing effectiveness or media analysis role
• Experienced in building or developing digital attribution models
• Excellent communication skills and the ability to deliver commercial insights on how to improve marketing channel performance and ROAS

TO APPLY

For further information or to apply please contact:

Kate McDermott
Managing Consultant - Blue Pelican Marketing

kate@bluepelican.com

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