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3 months ago
Blue Pelican
Salary: £55000 - £65000 per annum + 20% bonus, benefits &
Location: London
Job type: Permanent
Business sector: B2C
Contact: Kate McDermott
Sector: B2C
Category: Analysis Jobs

ANALYTICS MANAGER

CLIENT

  • Open to a variety of analytical backgrounds which will be accommodated within this role; so if you've worked with web data for example as well as marketing and customer data, they would look to focus you on the online channels
  • Reporting to a very strong manager part of the centralised analytical function for this leading grocery retailer
  • 4-6 direct reports - great opportunity for a Senior Analyst who currently manages to step into a formal management role
  • Variety of project work, flexible team; recently been working on choosing rewards for customers - what is memorable for customers? looking to deliver highly personalised rewards through campaigns

You could be a Senior Analyst looking to take a step into formal management role or an experienced manager looking to move into the fast paced grocery retail industry; so management training will be provided for those who wish to take on this more formal role.

Working for this major UK retailer, you will be leading a team of Analysts, providing project leadership as well as owning your own ad hoc analysis projects.

This particular team focuses on customer targeting through highly personalized and data driven multi-channel marketing campaigns and the measurement and analysis of these.

This is a business facing team, so you will be liaising and influencing senior level stakeholders, providing them with actionable insights and recommendations around customer loyalty initiatives and marketing campaigns. You will be asking the 'so what' of analysis in order to understand customer behavior, identifying trends in order to help influence decisioning across the marketing functions.

EXPERIENCE REQUIRED/RESPONSIBILITES

  • Educated to degree level in a numerate subject
  • A broad background in solving complex statistical problems, using customer and marketing analysis, using techniques such as modelling, CHAID, cluster analysis etc.
  • Industry background ideally within retail; other customer based industries considered; travel, utilities, financial services, e-tailers
  • Strong and efficient programming skills using SAS Base and SQL; additional skills in R or Python viewed favorably
  • Excellent communication skills in order to liaise with clients and internal colleagues
  • Confident in leading, mentoring or managing staff

POSITION - Analytics Manager / Analysis Team Leader / Customer Insight Manager

LOCATION - Central London

SALARY - £55k - £65k plus excellent benefits, 20% bonus & training


TO APPLY

For further information or to apply please contact:

Kate McDermott
Managing Consultant - Blue Pelican Marketing

kate@bluepelican.com

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