Assistant Brand Manager - FMCG

We are a leading supplier of high-quality bakery products, who are looking for a talented Assistant Brand Manager to build our Fast-Food Bread brand and assist with our Sweet Pastries range.

Reporting to the Marketing Manager, this is a fantastic opportunity for an individual who has started their marketing career but is looking to develop further and broaden their experience and responsibilities.

As part of the Marketing team, you would be responsible for building our market leading Americana brand and Foodservice business, through effective marketing activations, to drive growth within wholesalers, foodservice and retail outlets. You would have the opportunity to create and deliver your own campaigns and provide strategic support to our Foodservice and Wholesale team. You would take the lead on our PR and digital activity, including developing the brand website and working with our International Digital team to develop new initiatives. In addition, you would also be supported to own the relationship with one of the top 4 major multiples. In return, you would be rewarded with an attractive salary and benefits package.

Key Responsibilities:

• Work with the Marketing Manager to build and execute brand plans to deliver value and growth for the business and for our customers.
• Create and deliver impactful marketing campaigns based on insight, to drive brand consideration and sales with our target customers.
• Management of key agencies- creative, digital, PR and research.
• Lead PR activity to drive coverage of our range and key campaigns.
• Take the lead on digital activity to develop our website, customer emails and to engage customers in their online journeys.
• Work with sales to develop customer specific activations.
• Own the relationship with one of the top 4 major multiples (with support from the Marketing Manager).
• Provide marketing support for our international markets, including Australia and South Africa
• Management of annual brand budget.

 You

We are looking for a candidate of graduate calibre with a minimum of 18 months marketing experience. The ideal applicant would also be able to demonstrate examples of digital marketing and creative marketing outputs, as well as experience within the UK food industry and B2B environment.

The role requires a self-starter, who is able to identify strategic marketing opportunities and deliver creative campaigns aligned with annual brand plans, that will engage our target customers.  You will enjoy the freedom to develop content and activation methods that help achieve the brands' goals and relish the challenge of driving engagement of your ideas through the business.

The successful candidate will be able to demonstrate a high level of communication skills, creativity and a focus to deliver results. You will be able to exhibit an understanding of brand planning and campaign evaluation as well as a desire to build your knowledge of the product, consumer behaviour, and portfolio performance. Strong organization and prioritisation skills are key to this role when managing multiple agencies and projects successfully to deadlines.

The role promises to deliver a great variety of work - no day is the same - with a varied mix of exciting challenges that give the ability to own, drive and develop your own projects and greatly advance the successful candidate through a range of experiences.

We have a friendly and supportive team, with a coaching and mentoring environment that can provide opportunities for future development.

Our Story

Lantmännen Unibake is a leading international bakery group with expertise in frozen and fresh bakery products for food service and retail, serving consumers around the clock and across the world every day. The aim is to make bread a profitable business for customers through high-quality products and innovative solutions – always based on a sustainable mind-set and excellent food safety standards. Lantmännen Unibake operates 35 modern bakeries around the world with headquarters in Denmark. The brand portfolio comprises a range of well-established brands: Hatting, Schulstad, Schulstad Bakery Solutions, Schulstad Royal Danish Pastry, Bonjour and many more. Lantmännen Unibake has a turnover of EUR 1.1 billion and employs 6,000 people in more than 20 countries.