8 months ago
Associate Director - Media & Campaign Planning - 12 month FTC, Peterborough -
As a member of the marketing senior leadership team, the role of Associate Director - Media and Campaign Planning is available on a 12 month fixed term contract basis covering a period of maternity leave.
Working closely with the Brand and Comms, CRM, PR and Digital Performance teams you will be accountable for developing and delivering the marketing communications strategy within a matrix structured cross functional team in order to ensure seamlessly integrated campaign plans.
With a team of five direct reports and a multi-million pound budget at your disposal, the team manage a multi-layered media strategy that covers a broad range of channels and ensuring that it delivers a successful return on media investment.
You will develop and deliver ATL campaign plans that maximise audience reach at scale and with an impact to grow top line brand channel revenue growth. You will also lead a best in class effectiveness programme managing internal and external teams that use advanced analytical techniques to ensure governance media budget; from internal BI to understand drivers of brand revenue growth, to econometrics to understand long and short term drivers by channel ROMI through media mix modelling, and brand equity modelling to quantify the long term sustainable brand equity growth. You will play a key role in making decisions that inform the priorities and goals for Marketing Communications that ultimately drive marketing strategy.
For this role we are looking for someone with strong leadership skills, big budget experience and a proven track record of delivering significant value through the development and delivery of a multi-channel media strategy. You will be experienced at leading media agency relationships, managing partnership plans with media owners, and you will thrive on the opportunity to innovate the strategy through media in order to shape the marketing strategy for the business.
As a senior member within the business you will be well versed when managing senior stakeholders and you will need to be able to express your ideas with clarity, confidence and logical reasoning, developing strong relationships build on shared goals.
Industry sector background isn't necessarily important for this role and it could suit someone operating either in-house or for a marketing agency. You will need to have an ecommerce background and have managed big multi-million pound budgets, as well having extensive ATL and TV advertising experience, team management and agency management capability.
Due to the urgency of this position, we are keen to speak to suitable applicants as soon as possible, therefore, if this role has piqued your interest and you would like to find out more, please apply at your earliest convenience.
A highly competitive salary and benefits package is on offer, as well as a range of initiatives, discounts and perks.
Due to the location of their Peterborough office, this role could be of interest to those living in Cambridge, Huntingdon, Kettering, Leicester, Peterborough, Loughborough, Nottingham, Boston, Sleaford, Oakham, Spalding.
For registration purposes please could you let us know where you are currently based or which locations you are considering as well as your required salary and notice period.
Please upload a Microsoft Word version of your CV where possible, excluding textboxes or images, as this can affect the consultant's job matching process and therefore your details may not be picked up for a role.
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