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9 months ago
Future PLC
Location: UK
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Manager
Job Summary & Purpose

Reporting to the CMO, B2B, you will provide support for the audience development/brand marketing team, executing revenue and audience marketing campaigns to build audiences and generate leads for print and online portfolios.

The job holder will be responsible for the successful implementation and execution of audience development and sales marketing campaigns, achieving financial targets in-line with budget; taking control of all audience development and sales marketing activity and using expertise and knowledge to implement new ideas and tactics.

Key role responsibilities

* Oversight and implementation of strategy and execution of audience engagement, growth, and retention

* Drive data collection to support audience and circulation goals

* Deliver key insights on digital performance, reporting on traffic wins/losses to help keep editorial focused on successful content

* Track overall traffic patterns to understand traffic drivers and audience spikes, using various analytics tools such as Google Analytics

* Generate creative solutions to drive more visitors through social media, newsletters and organic search

* Grow newsletter list size, suggest content and subject line best practices for newsletters, maintain newsletter sweeps, and maintain list hygiene best practices

* Develop and execute audience development marketing plans

* Support sales efforts by developing monthly issue highlights and other lead generating marketing pieces

* Create and oversee media kits

* Provide sales support marketing efforts as needed

Essential skills and experience

* Understanding of audience development marketing principles, developments and new techniques

* A demonstrated experience in audience development marketing campaign management

* Excellent organizational skills and ability to prioritize according to tight deadlines

* Copywriting and proofreading skills

* Excellent communication and relationship building skills

* Attention to detail

* A self-starter, able to work on own initiative, yet contribute as a team member

* Strong analytical and numerical skills

Desirable skills and experience

* 3-5 years of audience development marketing experience

* Marketing degree or equivalent experience

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