The role of B2B Digital Marketing Manager:
This B2B Digital Marketing Manager role is a brand-new role is a brand-new division of this well-established, successful organisation. Reporting to the Portfolio Director, the B2B Digital Marketing Manager will be tasked with marketing an exciting portfolio of products that are focused in the emerging technologies sector. The B2B Digital Marketing Manager's objectives will centre around increasing website traffic, improving the conversion rate of the website traffic and ultimately delivering on commercial revenues for the business.
The successful candidate will have autonomy of how to achieve their objectives with guidance from the Portfolio Director. Firstly, the incoming B2B Digital Marketing Manager will be expected to have the necessary skills to increase website traffic from both organic (SEO, email, social, web content) and paid (PPC, display, retargeting, social) means. The second half of the role will require the candidate to utilise analytical tools such as G.A. to track customer journey and online behaviour to understand, analyse and make recommendations (to the development team) to improve onsite experience.
Day to day responsibilities of the role include:
Requirements for the position of B2B Digital Marketing Manager:
The package of the role -
Location: The position of B2B Digital Marketing Manager is based in Central London.
BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.
If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.