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3 months ago
Blue Pelican
Salary: £40000 - £45000 per annum + Good bonus, pension, h
Location: London
Job type: Permanent
Business sector: B2B
Contact: Colin Doree
Sector: Marketing, Media/Telecoms/Entertainment, Media/New Media
Category: Marketing Manager

The UK employee pensions market has seen significant growth potential in recent year, not just for the old guard, but new market entrants who have been looking to disrupt the market with fresh new brands, taking a more 'digital first' approach to the service offering which has provided advantage by reducing costs giving them a competitive edge.

This opportunity sits with just that kind of digitally enabled and modern financial services operation.

The purpose of your role will be to own B2B marketing programmes, targeting prospect clients in order to drive customer acquisition and build brand recognition.

This will be a multi-channel campaign remit - defining the strategy and planning of campaigns, as well as overseeing their execution, optimisation and post evaluation too.

You will have external agency support both from a creative development perspective and execution. With you overseeing the relationship, ensuring what they deliver is high quality, to time and budget too.

Target audiences will be a mix of direct to customer and also intermediary channels, with campaigns being principally BTL and offline channel based, and will also include events and collateral production too.

You will have the steer on media selection - looking to match up the most appropriate media channel to customer prospect as to ensure optimum ROI is achieved for each campaign.

Your report line will be direct to the Marketing Director, so expect a lot of autonomy in decision making, as they're looking for someone who's confident in their marketing experience to be able to really own this role and the business deliverables too.

So if you're looking for something with a bit of challenge behind it, but in a brand that's not your typical corporate financial operation - why not explore this one today?

Role Title: B2B Marketing Manager

Location: London

Salary: £40,000 - £45,000 base (dependant on experience)

Term: 12 month fixed term contract

Benefits: Bonus, 25 days leave, pension, healthcare

KEY EXPEREINCE

  • Established B2B marketing background with a preference to financial services
  • Good knowledge of multi-channel direct marketing
  • Good exposure in managing the creative development, marketing strategy and campaign management
  • A real interest in wanting to look for new ways to do things and solve business related problems through good marketing
  • Used to overseeing the performance of marketing agencies and third party suppliers
  • Great communication and project management skills
  • Good knowledge of test and learn, as well as campaign optimisation
  • Have the rights to live and work in the UK unrestricted.

TO APPLY

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