7 months ago
A unique opportunity has arisen within the Bauer City Radio Network for a Commercial Analyst. Reporting to the Group Commercial Director (GCD) this role will provide in-depth intelligence and insight into the revenue performance of our local sales teams and how this compares to the radio market. Having identified patterns and trends, you will work with the GCD and Sales Directors to help develop strategies and actions that will drive proactivity and performance as well as show data that enables accurate revenue forecasting. It is a full time position ideally based out of our offices in Newcastle.
The key responsibilities include:-
* Market data analysis – regularly analyse and provide market intelligence insight on our competitors including sectoral analysis, competitive analysis and market performance etc.
* Internal performance analysis – provide detailed performance statistics, analysis and insight to better inform the Group Commercial Director and Sales Directors of station performance and areas for improvement.
* Highlight and analyse commercial threats and opportunities to our business
* Provide a consistent approach to reporting across teams that enables a clear measurement and communication of sales performance
The successful candidate must have proven experience in an analytical environment – ideally in research or marketing. Must possess strong numerical skills along with an advanced understanding of Excel and spreadsheet reporting. You will be proficient with media research systems and surveys ideally Nielsen, Telmar, RAJAR etc. and have the ability to commission research from briefing stage, monitoring and interpretation and reporting of results. This role requires the ability to work autonomously whilst building relationships with key stakeholders, working to deadlines in a pressured environment will be fundamental in this role.
The Bauer City Radio Network is part of the highly successful Bauer Media Group. In the UK we reach over 25 million consumers through our network of iconic brands. Our portfolio includes heat, KISS, Grazia, Empire, Motor Cycle News, Parkers, Take a Break, Bella, Magic and Absolute Radio. The Bauer City Radio Network has over 22 local radio brands, situated in cities across the UK.