A firm who's something of a disruptor brand within the telecoms market is looking to appoint someone as unique as they are. Someone who loves all things 'brand', is creative in themselves, but has a really good understanding of how to ensure brand guidelines are properly followed and isn't afraid to have tough conversations with people when they believe they're not.
Someone who understands brand strategy, but isn't a brand strategist themselves. That gets things like brand architecture, 'tone of voice' and creative cohesion and how to ensure every communication a business delivers is pushing the brand in a certain direction and impacting on brand measures.
Is creative, yet isn't looking for a role that's responsible for the physical creation of adverts - more the oversight of creative works and ensure it too reflects the correct positioning for the brand and is taking it in the right direction.
Best described as a 'Brand Guardian', your role will be to oversee all content and creative this business and its respective agencies are producing. Whether that be for internal or external audience consumption, ensuring it all meets the brand's ambitions of 'premium meets playful'.
They're looking for someone who understands 'disruptive thinking' and how that plays out successfully in helping a consumer facing brand that's already pretty high in the public eye, achieve its long-term brand goals.
Your actions will be not only to ensure everything is going in the right direction, but also to act to protect the brand by ensuring nothing goes out the door without your prior approval and that it's absolutely 'on point'.
To do all this effectively will a lot of research in understanding how the brand indexes and resonates with target audiences vs where they want to get it to. They have a strategic ambition to better index with younger audiences, so any experience with helping businesses successfully resonate and engage with 'millennials' will be highly advantageous.
Whilst this role is also sitting within the brand team, it's important to note you will not be responsible for coming up with brand creative or brand strategy. There's already teams in place who handle these aspects. Your role will be as overseer, ensuring what is being done by those 2 teams and any others responsible for communications of any kind within the business is on target and aligns with the brand's ambitions and direction.
Your working week will be split between 2 sites - with 3 days in London and 2 days in Berkshire. This will be because you will be working on-site with the company's brand agency as well as the firm's HQ.
For more information about this opportunity, please apply below.
Role Title - Brand Guardian / Brand Management Lead
Location - 3 days London, 2 days Berkshire
Salary - £60,000 to £70,000
Benefits: £6k car allowance, 20% bonus, pension, healthcare, life assurance and lots more.
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