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3 months ago
Blue Pelican
Salary: £60000 - £76000 per annum + 20% bonus, pension, he
Location: London
Job type: Permanent
Business sector: B2C
Contact: Colin Doree
Sector: Marketing
Category: Marketing Manager

A firm who's something of a disruptor brand within the telecoms market is looking to appoint someone as unique as they are. Someone who loves all things 'brand', is creative in themselves, but has a really good understanding of how to ensure brand guidelines are properly followed and isn't afraid to have tough conversations with people when they believe they're not.

Someone who understands brand strategy, but isn't a brand strategist themselves. That gets things like brand architecture, 'tone of voice' and creative cohesion and how to ensure every communication a business delivers is pushing the brand in a certain direction and impacting on brand measures.

Is creative, yet isn't looking for a role that's responsible for the physical creation of adverts - more the oversight of creative works and ensure it too reflects the correct positioning for the brand and is taking it in the right direction.

Best described as a 'Brand Guardian', your role will be to oversee all content and creative this business and its respective agencies are producing. Whether that be for internal or external audience consumption, ensuring it all meets the brand's ambitions of 'premium meets playful'.

They're looking for someone who understands 'disruptive thinking' and how that plays out successfully in helping a consumer facing brand that's already pretty high in the public eye, achieve its long-term brand goals.

Your actions will be not only to ensure everything is going in the right direction, but also to act to protect the brand by ensuring nothing goes out the door without your prior approval and that it's absolutely 'on point'.

To do all this effectively will a lot of research in understanding how the brand indexes and resonates with target audiences vs where they want to get it to. They have a strategic ambition to better index with younger audiences, so any experience with helping businesses successfully resonate and engage with 'millennials' will be highly advantageous.

Whilst this role is also sitting within the brand team, it's important to note you will not be responsible for coming up with brand creative or brand strategy. There's already teams in place who handle these aspects. Your role will be as overseer, ensuring what is being done by those 2 teams and any others responsible for communications of any kind within the business is on target and aligns with the brand's ambitions and direction.

Your working week will be split between 2 sites - with 3 days in London and 2 days in Berkshire. This will be because you will be working on-site with the company's brand agency as well as the firm's HQ.

For more information about this opportunity, please apply below.

Role Title - Brand Guardian / Brand Management Lead

Location - 3 days London, 2 days Berkshire

Salary - £60,000 to £70,000

Benefits: £6k car allowance, 20% bonus, pension, healthcare, life assurance and lots more.

EXPERIENCE NECESSARY

  • Experience can be from either client or agency side environments
  • Solid understanding of brand and how it operates in a sophisticated marketing engine
  • Must be from a consumer marketing environment - anything in premium consumer brands will fit well
  • Ideally you've gained experience from a firm that's not been afraid to break the mould and try new things. Innovating with its brand and created a bit of a stir
  • Good understanding in how to successfully position brands with 'millennial' audiences
  • Able to inspire people behind a vision and ideas, ensuring they're clearly articulated and that people get it first time
  • Meticulous with a real attention to detail
  • Comfortable having the hard conversations with marketing and comms teams to pull them into line and ensuring their communications align to brand strategy
  • Good knowledge of brand architecture, tone of voice, creative development and critiquing
  • Have worked with agencies before and good with creatively critiquing their work
  • Must be able to live and work in the EEA region with no sponsorship needs.

TO APPLY

For further information please contact:

Colin Doree
Managing Consultant
colin@bluepelican.com

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