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4 months ago
Blue Pelican
Salary: £60000 - £76000 per annum + 20% bonus, pension, he
Location: London
Job type: Permanent
Business sector: B2C
Contact: Colin Doree
Sector: Marketing
Category: Marketing Manager

A firm who's something of a disruptor brand within the telecoms market is looking to appoint someone as unique as they are. Someone who loves all things 'brand', is creative, but has a really good understanding of how to ensure brand guidelines are properly followed and isn't afraid to have tough conversations with people when they believe they're not.

ABOUT YOU

You're likely someone who understands brand strategy, but you don't currently own it. You get things like brand architecture, 'tone of voice' and creative cohesion. How to ensure every communication a business delivers is pushing the brand in a certain direction and impacting on brand scores.

You're creative, yet not looking for a role that's responsible for the physical creation of things like adverts. You instead enjoy providing council and consultancy to those who do - ensuring creative work reflect the correct positioning for the brand and is taking it in the right direction, adding to the longer-term, bigger picture.

IN THIS ROLE

You'd be best described as a 'Brand Guardian', overseeing all content and creative a business and its respective agencies are producing. Whether it be for internal or external audience consumption, ensuring it all meets the brand's ambition of 'premium meets playful'.

You'll need to understand 'disruptive thinking' and how that plays successfully in helping a consumer facing brand that's already pretty well recognised, achieve its long-term brand goals and successful transformation in public perception.

You'll also be ensuring everything is going in the right direction creatively, acting to protect the brand by ensuring nothing goes out the door without prior approval and that it's absolutely 'on point'.

To do all this effectively will require a lot of research in understanding how the brand indexes and resonates with target audiences vs where they want to get it to. They have a strategic ambition to better index with younger audiences, so any experience with helping businesses successfully reach and engage 'millennials' will be highly advantageous.

Whilst this role is also sitting within the brand team, it's important to note you will not be responsible for coming up with brand creative or the brand strategy itself. There's another team handling this. You will be an overseer, ensuring what is being done by those 2 teams and any others responsible for consumer facing communications is on target and aligns with the brand's ambitions and direction.

LOCATION SPLIT

Your working week will be split between 2 sites - with 3 days in London and 2 days in Berkshire. This will be because you will be working on-site with the company's brand agency as well as the firm's HQ.

USP OF THE ROLE

The USP of this opportunity (outside of the pretty unique way the role itself works) is the business it's working for. It's a company who doesn't take itself too seriously. Isn't afraid to be creative with its brand, how it engages with consumers and has won numerous awards for its creative approach over the years.

So you can anticipate this role is going to give you lots of scope to have a positive impact, and help the firm achieve it's bigger picture brand goals as it looks to evolve itself once again and engage with a more youth based audience, and ensure it solidifies it's position as being recognised as a digital disruptor in its market as it looks to launch the next wave of innovations in the coming couple of years.

For more information about this opportunity, please apply below.

Role Title - Brand Management Lead

Location - 3 days London, 2 days Berkshire

Salary - £60,000 to £70,000

Benefits: £6k car allowance, 20% bonus, pension, healthcare, life assurance and lots more.

EXPERIENCE NECESSARY

  • Experience can be from either client or agency side environments, working for a disruptive consumer brand
  • Solid understanding of brand and how it operates in a sophisticated marketing engine
  • Must be from a consumer marketing environment - anything from premium consumer brands, digital disruptors and the likes will fit well with this firms ambitions and firms they tend to hire from
  • Ideally you've gained experience from a firm that's not been afraid to break the mould and try new things. Innovating with its brand and created a bit of a stir
  • Good understanding in how to successfully position brands with 'millennial' audiences
  • Able to inspire people behind a vision and ideas, ensuring they're clearly articulated and that people get it first time
  • Meticulous with a real attention to detail
  • Comfortable having the hard conversations with marketing and comms teams to pull them into line and ensuring their communications align to brand strategy
  • Good knowledge of brand architecture, tone of voice, creative development and critiquing
  • Have worked with agencies before and good with creatively critiquing their work
  • Must be able to live and work in the EEA region with no sponsorship needs.

TO APPLY

For further information please contact:

Colin Doree
Managing Consultant
colin@bluepelican.com

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