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8 months ago
Johnson & Johnson
Location: Wokingham
Job type: Permanent
Sector: Design / Branding Agency
Category: Brand Management Jobs
Brand Manager ACUVUE®


About us

Caring for
the world, one person at a time... inspires and unites the people of Johnson
& Johnson. We embrace research and science - bringing innovative ideas,
products and services to advance the health and well-being of people. Employees
of the Johnson & Johnson Family of Companies work with partners in health
care to touch the lives of over a billion people every day, throughout the
world. Our Family of Companies comprises: The world’s premier consumer health
company. The world’s largest and most diverse medical devices company. The
world’s third-largest biologics company. And the world’s sixth-largest
pharmaceuticals company. We have more than 250 operating companies in 57
countries employing 120,200 people.

About Johnson
& Johnson Vision:

Take the
opportunity to become part of the success story at the world’s largest and most
broadly based healthcare company Johnson & Johnson.

At Johnson & Johnson Vision, we are
united in our aspiration to partner with eye care professionals and help more
people around the world preserve and restore sight for life. Eyesight is
undervalued and undertreated—and we believe that it is our responsibility to
help change this. Our vision is to help people see better, connect better, live
better. Our mission is to bring science and sense of sight to life through
world-class innovation and customer experience. The portfolio at Johnson &
Johnson Vision includes the best selling contact lens brand in the world,
ACUVUE®, plus consumer eye health solutions, dry eye treatments, refractive
(Lasik) and cataract products.



Team Description

This role is within the UK/IRE marketing team for JJV, a
small but lively team. You will be one of a number of marketers working on the
ACUVUE® brand. You’ll be responsible for several ACUVUE® sub brands, and report
into a Group Brand Manager. All JJV UK/IRE marketers works across both
professional and consumer marketing, to both drive eye care professional
advocacy, and consumer demand, for the brand.

Key Stakeholders

The marketing team work closely with Professional Affairs,
Key Accounts, and the Salesforce management team in the UK/IRE business. A
strong customer (retailer) focus is an essential part of how we do business and
you’ll also be part of a cross functional team specific to a leading UK
customer in order to drive excellence in customer activation.

The role also involves working closely with the EMA
marketing team on a UK lead market basis.

Purpose of the role

Brand manager for ACUVUE®, with day-to-day responsibility
for a several sub brands, including both strategic and executional aspects


Drive performance by owning and delivering the strategic
plan (annual business plan)

* Health of business - monitoring of (sales,
share, wearers. Analysis, insights and implications)
* Source of growth/volume - identifying/defining
* Competitor focus - monitor activity & derive
* Sales force execution strategy liaising with
overall sales force execution strategy lead

Excellence in execution and delivery of compelling Acuvue

* Consumer outreach campaigns – media, PR, influencers
* Sales force execution - selling decks, printed
and other assets, national sales meeting training/briefing sessions
* Professional plan including print & digital
media, conferences in liaison with conferences lead
* Creative/content – leverage global with
locally-led work where necessary
* Product lifecycle management (discontinuations,
migration, NPD planning)
* Forecasting of supply
* Pricing

Unlock category growth by winning with our key account

Drive contact lens category growth & maintain/grow
Acuvue share within our key account customers by:

1. leading marketing aspects
of specific projects/initiatives

2. building relationships with
the relevant KA contacts (head office and store level)

3. consumer
outreach specific to key account


Functional Requirements

Seeking an established, very competent brand manager with the confidence and experience to take the reins in this high priority role quickly. Critical to be self sufficient, enthusiastic and focused on delivery

Leadership Behaviours

Connect – drive cross functional connections to ensure robust solutions to the needs of our consumers and professionals

Shape – ability to form strategies, plans and tactics that will help us win in the market

Deliver – focused on and motivated by delivering strong business results in terms of sales, share, wearer numbers

Lead – ability to fully own and drive this key ACUVUE® sub brand.

Johnson & Johnson is a supporter of equal opportunities and is a proud member of Disability Confident.

Primary Location
United Kingdom-England-Wokingham-
Johnson & Johnson Medical Ltd. - fka -Ethicon Ltd. (7355)
Job Function
Requisition ID

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