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11 months ago
Blue Pelican
Salary: £40000 - £50000 per annum + Benefits
Location: London
Job type: Permanent
Business sector: B2C
Contact: Max Tullis-Turner
Sector: B2C
Category: Brand Management Jobs

Are you a Brand Manager or Senior Brand Manager looking for a new challenge?
Have you looked after looked after ATL & BTL Brand Campaigns?
Do you want to be responsible for creating and driving brand strategy?
Do you have experience working in a fast-moving environment?
Have you worked in a subscription-based proposition environments such as Telecoms or Financial Services?
Do you want to work for a rapidly growing Travel Company?
Then this could be an exceptional opportunity for you!

The leading consumer travel company is looking for a Brand Manager to join their Marketing team to develop and deliver brand strategy and positioning: campaigns, annual messaging calendar laydown, ATL and BTL creatives and media campaigns. This is a forward-thinking position that needs a Brand Manager with an eye on consumer trends and technology and can drive the development of innovate and groundbreaking brand campaigns.

The company is transforming the marketing team, they have recently appointed a senior level marketer to transform the team and take them to the cutting edge of consumer marketing. The company is one of the most recognised brands in the UK and has 1,000s of visits to its website daily and looking for talented marketers to join the team and drive customer engagement and brand engagement.

Their culture is centred around empowerment & passion for their products with the appointment of their new Marketing Director there is a new drive within the team to grow and expand. The Marketing Director is a real leader within marketing, they focus on empowering the team to succeed and grow within their roles.

This role's mission is to develop a comprehensive propositional roadmap to optimise share of the market with key target segments. Analyse and create segmentation roadmap that is data-driven, to drive demand and improve loyalty that will increase acquisitions of products across the board.

Their culture is a dynamic and fun place to work, they are looking for driven, ambitious individuals to join their team and help us regrow the business.

This is a great place to work if you are looking to grow and develop into a commercially focused Marketer who is responsible for driving customer retention.

As a Brand Manager you will join the wider Marketing team reporting directly into the Marketing and invocation Director and be responsible for:

Responsibilities Include:

  • Opportunity to put your stamp on brand marketing: create a from scratch brand strategy. Evaluate the business and be responsible for significant brand campaigns
  • Agree on segment audience and strategies to target them, through PR, campaign, and content.
  • Designing and executing a marketing strategy. To Deliver new product, proposition and offer launches.
  • Build out a messaging hierarchy and strategy for the brand. Build brand look & feel.
  • Multi-channel media management including writing content, monitoring, updating, engaging messaging through all channels.
  • Identifying and building relationships with key opinion leaders, and managing our Railcard delivery programme.
  • Coordinating marketing activity with the Business Development and PR/Communications teams to ensure it supports overarching business plans.
  • Coordinating with Demand Generations and website teams in maintaining and updating customer campaigns and website content.

The ideal candidate will have a hands-on experience in Brand Marketing and worked on a suite of products/propositions in a subscription-based environment such as telecoms or financial services.

The Brand Manager role requires the following experience:

  • Must be a Brand Expert: specialist in defining target segment, messaging and brand strategy development.
  • In-house experience brand marketing experience. Experience working in an FMCG brand or travel brand or aggregator (e.g. Booking.com) experience welcome.
  • Extensive experience in Brand Marketing
  • Commercially minded. Customer-centric. Think out of the box. Challenge status quo.

Title: Brand Manager - Travel
Location: London
Salary: £40k - £50k
Benefits: Bonus & Benefits

** Must have the necessary visas to live and work in the EU**

Max Tullis-Turner
Senior Consultant
Blue Pelican Marketing

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