Are you the sort of person who’s able to connect the dots between a brand and its customers?
Able to see through the complexity of its propositions to create clear, compelling marketing strategies and comms plans. Ensuring the direction of travel aligns with the overall brand strategy, but also impacts on brand priorities along the way, and connects with its target audience at a proposition level.
How about doing this for a firm that’s got a bit of a journey to take?
A firm who dominates their market, but is also at the start of a transition. Looking to appeal and engage with new target demographics and audience types. Some they’ve previously not considered before.
So where to start?
You’ll get inside the head of the customer, find out what makes them tick. Using this insight to shape the proposition team’s ideas, with the aim of making their complexity, simple.
Whilst you don’t do the campaigns themselves, you work with brand comms teams to help them translate strategies into messages that become compelling campaigns.
Providing guidance to the teams responsible for customer and brand communications in how to articulate this, and ensuring it connects back to the company’s brand journey.
Helping to guide teams responsible for brand marketing and demand generation to create clear, concise and compelling messaging in their campaigns.
You’re not the kind of person afraid to challenge concepts. You’re influential and comfortable persuading people on your strategies, able to articulate yourself and convey ideas in ways which get people onboard.
Joining a business on a journey of change can be exciting. Doing so at the start of that change, so you’re able to play an instrumental role in helping them achieve this could become career defining.
Key USP’S of this role:
Job Title: Brand Strategy & Planning Manager
Location: Central London
Salary: £50,000 to £63,000 (based on experience)
Benefits: 10% on target bonus, 25 days leave, 10% employer cont. pension,
WHAT YOU’LL BRING TO THE TABLE
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