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3 months ago
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Campaign Effectiveness Lead - CRM


BT
Salary: Competitive
Location: London
Job type: Permanent
Category: Marketing Manager
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Campaign Effectiveness Lead
Consumer

Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.

Why this role matters

You'll report on the effectivess of our campaigns and help our marketing stakeholders better understand the key drivers behind their campaign performance, and in turn recommend targeting strategies for their activities.This is a key role in our CRM and analytics team, and you'd consult on key business decisions to drive improvements. You'll also ensure that our consumer comms and marketing strategy is driving the right commercial objectives and giving the best possible return on our below the line marketing budget.

What you'll be doing

Influence campaign strategy through the roll out and adoption of a robust post campaign effectiveness capability

* Build strong relationships with marketing stakeholders and our agencies in order to understand their business requirements and obtain their support and acceptance of the reporting solutions proposed.

* Ensure adherence to briefing standards on the appropriate use of test and learn, models, control groups so that they drive better commercial outcomes from campaign activity.

* Be the face of BT Consumer’s data. Advertising its presence and evangelising it’s use to drive constantly improving customer experience and campaign results.

* Hold regular stakeholder education and feedback sessions to support stakeholders in translating analysis into briefing requirements that drive better campaign performance.

* Set targets for adoption, use and availability of the Post Campaign Analysis reports.

Own the definitions and governance in creating a superior reporting capability

* Work across internal teams and agencies to establish a recurring governance forum for Post Campaign analysis ranging from weekly reports, monthly insights and deep dive analysis.

* Use data mining techniques to extract and analyse relevant campaign contacts and responses subsequently presenting them in easy to understand Post Campaign reports that will drive sound commercial recommendations.

* Own the definitions, KPIs and metrics to build a superior reporting capability, for customers to self-serve and interrogate in order to support their needs.

* Design and build standard self-serve reports that show KPIs, metrics and campaign outcomes across multiple channels i.e. DM, EM, TM, SMS, Digital and social channels.

Contribute to the strategic roadmap for development of best in class Marketing Effectivess and Optimisation strategies.

* Proactively anticipate new reporting requirements ensuring data, reporting and analytical capabilities are developed and available ahead of the key questions being asked.

* Develop and refine campaign evaluation tools and techniques, enabling consistent reporting and analytics to support ROI measurement and uplift

* Work with the Customer Data Management and Build team to implement new capabilities in an agile way, re-using approaches from across the wider team where appropriate.

* Creating optimisation strategies to support with trade-offs during the campaign process (volume/value, / business unit/enterprise, etc.)

We'll also need to see these on your CV

* Data mining and analysis skills with SAS and SQL. Intermediate to advanced Excel skills (VBA)

* Excellent presentation skills and attention to detail. Possess the confidence, gravitas and influencing skills to drive improvements in customer contact strategy.

* Experience of defining and delivering successful campaign reporting and customer measurement in large, complex and recognized brands, preferably including telecoms/FMCG. Experience of delivering self-serve reporting capabilities advantageous.

* In depth understanding of campaign targeting, data interrogation, and predictive modelling and lifecycle optimisation

* Experience of driving reporting improvement and implementing a best practice approach to Post Campaign Analysis in a large and complex organisation.

Why choose us?

There's never been a more exciting time to join the Consumer unit, as we strengthen our position as the largest, fully converged player in the market with the help of our three distinct brands; BT, EE and PlusNet.

You'll be joining a highly-skilled analytics, CRM, and reporting team in our Consumer marketing division with great opportunities for growth and development.

We'll also offer you a competitive basic, 10% on target bonus, car allowance, private healthcare, and fantastic discounts on BT products and services (broadband, BT Sport, BT TV, BT Mobile).

We value different perspectives, skills and experiences. Diversity makes sense for us, our customers and our ambitions. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.
Campaign Effectiveness Lead
Consumer

Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.

Why this role matters

You'll report on the effectivess of our campaigns and help our marketing stakeholders better understand the key drivers behind their campaign performance, and in turn recommend targeting strategies for their activities.This is a key role in our CRM and analytics team, and you'd consult on key business decisions to drive improvements. You'll also ensure that our consumer comms and marketing strategy is driving the right commercial objectives and giving the best possible return on our below the line marketing budget.

What you'll be doing

Influence campaign strategy through the roll out and adoption of a robust post campaign effectiveness capability

* Build strong relationships with marketing stakeholders and our agencies in order to understand their business requirements and obtain their support and acceptance of the reporting solutions proposed.

* Ensure adherence to briefing standards on the appropriate use of test and learn, models, control groups so that they drive better commercial outcomes from campaign activity.

* Be the face of BT Consumer’s data. Advertising its presence and evangelising it’s use to drive constantly improving customer experience and campaign results.

* Hold regular stakeholder education and feedback sessions to support stakeholders in translating analysis into briefing requirements that drive better campaign performance.

* Set targets for adoption, use and availability of the Post Campaign Analysis reports.

Own the definitions and governance in creating a superior reporting capability

* Work across internal teams and agencies to establish a recurring governance forum for Post Campaign analysis ranging from weekly reports, monthly insights and deep dive analysis.

* Use data mining techniques to extract and analyse relevant campaign contacts and responses subsequently presenting them in easy to understand Post Campaign reports that will drive sound commercial recommendations.

* Own the definitions, KPIs and metrics to build a superior reporting capability, for customers to self-serve and interrogate in order to support their needs.

* Design and build standard self-serve reports that show KPIs, metrics and campaign outcomes across multiple channels i.e. DM, EM, TM, SMS, Digital and social channels.

Contribute to the strategic roadmap for development of best in class Marketing Effectivess and Optimisation strategies.

* Proactively anticipate new reporting requirements ensuring data, reporting and analytical capabilities are developed and available ahead of the key questions being asked.

* Develop and refine campaign evaluation tools and techniques, enabling consistent reporting and analytics to support ROI measurement and uplift

* Work with the Customer Data Management and Build team to implement new capabilities in an agile way, re-using approaches from across the wider team where appropriate.

* Creating optimisation strategies to support with trade-offs during the campaign process (volume/value, / business unit/enterprise, etc.)

We'll also need to see these on your CV

* Data mining and analysis skills with SAS and SQL. Intermediate to advanced Excel skills (VBA)

* Excellent presentation skills and attention to detail. Possess the confidence, gravitas and influencing skills to drive improvements in customer contact strategy.

* Experience of defining and delivering successful campaign reporting and customer measurement in large, complex and recognized brands, preferably including telecoms/FMCG. Experience of delivering self-serve reporting capabilities advantageous.

* In depth understanding of campaign targeting, data interrogation, and predictive modelling and lifecycle optimisation

* Experience of driving reporting improvement and implementing a best practice approach to Post Campaign Analysis in a large and complex organisation.

Why choose us?

There's never been a more exciting time to join the Consumer unit, as we strengthen our position as the largest, fully converged player in the market with the help of our three distinct brands; BT, EE and PlusNet.

You'll be joining a highly-skilled analytics, CRM, and reporting team in our Consumer marketing division with great opportunities for growth and development.

We'll also offer you a competitive basic, 10% on target bonus, car allowance, private healthcare, and fantastic discounts on BT products and services (broadband, BT Sport, BT TV, BT Mobile).

We value different perspectives, skills and experiences. Diversity makes sense for us, our customers and our ambitions. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.
Apply

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