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5 months ago
Blue Pelican
Salary: £100000 - £150000 per annum + Share or Equity opti
Location: East London
Job type: Permanent
Business sector: B2B
Contact: Max Tullis-Turner
Sector: B2B
Category: Digital Marketing Jobs

Are you an experienced Head of Digital Marketing or Digital Marketing Director looking for an exciting next step?
Do you have experience building a Digital Marketing team from scratch?
Do you have experience working in the FinTech or Commercial Real Estate sectors?
Have you worked in high growth start-ups?
Do you want to work for a VC funded start-up that is looking to grow rapidly?
Then this could be an exceptional opportunity for you!

The rapidly growing FinTech is looking to appoint its first Chief Digital Officer after receiving a multi-million-pound investment and is looking to scale rapidly. This role will lead the digital marketing activities for the business, this a green field opportunity where the marketing function will have to be grown from scratch. This will include Lead Generation/ Growth Strategy, Performance Marketing, Marketing Automation, Social Media and Digital Customer Journey alongside having overall responsibility for the business digital footprint.

They are looking for a tenacious Digital Marketing Manager who is looking for a challenging role, This role requires someone who has worked in agile environments with little structure to get projects done quickly. The business is in an incredibly competitive space where the industry as a whole is embracing digital to achieve its goals. This role will focus on the strategic aspects of digital and work with the CEO & CTO to agree on a direction and most importantly agree what the business needs to achieve using Digital. This role will also be responsible for building an scaling a digital team. This role will be focused on UK remit initially but ones the department has been scaled sufficiently it will be expanded to Europe or EMEA. You will need great communication and relationship building skills and be able to work with senior leaders to achieve your goals.

As a valued member of the leadership team, you will work closely with the CEO & CTO to shape and deliver the digital strategy to increase leads and good quality drive traffic and enabling sustainable growth. This role requires an analytical thinker keen on monitoring ROI, who can bring ideas and have the drive to see both large and small projects through to fruition.

The role will be based in their East London offices and be responsible for:

  • Building the Digital Marketing Strategy from the ground up
  • Creating a digital acquisition strategy
  • Retain and improve SEO and Organic traffic
  • Define UX/Customer journeys
  • Investigate a potential re-branding
  • Manage any 3rd party relationships
  • Take overall responsibility for the website
  • Investigate Marketing Automation and it's potential for the business.

The ideal candidate will have a hands-on approach to Digital Marketing have experience working in a fast moving environment and worked in high growth start-ups previously. Experience working in the FinTech or Commercial Real Estate sectors is preferred.

The Digital Marketing Manager role requires the following experience:

  • Digital marketing experience in a senior leadership position
  • Curious and analytical thinker: Skilled using qualitative and quantitative data to make decisions and communicate.
  • Practical experience with creating and driving performance strategies
  • Experience managing multiple disciplines across digital marketing: Performance, Social,

    About Us
    Honest, ethical, professional, knowledgeable, Recruitment Experts. Blue Pelican Marketing is one of the UK's leading marketing recruitment agencies providing a truly consultative service. We adhere to the Blue Pelican Standards (javascript:void(0);), assuring you of an enhanced level of service whether you deal with us as client or candidate.
    You can view all our vacancies on our web site javascript:void(0);, or calland ask for the marketing division

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