A leading legal firm is looking for an experienced Client Systems Manager to join its team. The Business Development & Marketing team partners with the firm in the development of the business, builds relationships with existing and potential clients and also manages our market profile.
This role sits within the Relationship channel and is responsible for scoping the development of the firm's CRM system, including integration projects and international roll out. The Client Systems Manager will engage senior management in the development and business benefits of the system and manage all developments/projects.
The Client Systems Manager will work closely with the Business Development team to ensure the CRM system is aligned to the firm's "go-to-market" groups as well as the firm's key relationship programmes. The role is, ultimately, about ensuring the CRM system can help to generate revenue by identifying relationship patterns and encouraging best practice.
The Client Systems Manager will ensure that the CRM system supports the Marketing & Communications activities. The role reports to the Head of Relationships and has one direct report.
You will be responsible for providing a roadmap for the growth and expansion of CRM; Client journey mapping, analysing touch points with the organisation and maximising commercial opportunities; overseeing communications with clients/targets through the CRM or personally through templates generated for Outlook; rolling out activity reporting initiatives, providing support for the business development team, marketing activities and campaigns. You will analyse the use of InterAction and drive forward new data quality initiatives, and continually evaluate the CRM market to ensure the firm is using the best product. You will carry out analysis and reporting on campaign effectiveness in terms of conversion, retention and revenue Support, assist with planned upgrades to the database, liaising with IT on technical issues when required and become the point of contact for fee-earners across the firm.
You'll have previous experience in either a marketing or CRM role within a professional services environment and looking to develop your career in a support function. To deliver new initiatives effectively the post holder must also have excellent task management, team working, and presentation and communication skills, along with the ability to be self-motivated and highly organised. The data stewarding component requires an attention to detail and willingness to ensure the data is as correct and up to date as possible. As the position will involve training other users throughout the firm, the candidate must be confident, self-assured and highly approachable in their manner and communication. You'll have good system and data management experience, including administrator experience of InterAction and a demonstrable experience of working in a professional/financial services environment in a marketing, training or administrative role and experience of working with/for partners and fee-earners.
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