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6 months ago
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Commercial CRM & Digital Solutions Manager


Global Radio
Location: London
Job type: Permanent
Sector: Digital Agency
Category: Digital Marketing Jobs
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Job Description

Global is one of the UK’s leading media and entertainment businesses with a growing portfolio of leading commercial radio and consumer brands: Capital, Classic, Heart, XFM, Smooth, Capital XTRA, LBC, Big Top 40 and Gold.

Services and content are offered across multiple platforms via a range of best-in-class radio stations, TV channels, interactive products and live events.

What it's all about

Reporting to Head of Commercial Digital Development, the CRM & Digital Solutions Manager will have dual responsibility across commercial CRM and digital solutions.

For CRM the CRM & Digital Solutions Manager will be the go-to person at Global for all things commercial CRM and will manage end-to-end commercial campaigns through booking, production and reporting.

Digital Solutions management will be of a specific agency patch to ensure creative, innovative digital ideas are integrated into Global Solutions campaigns.

We are looking for someone who is passionate about creative solutions and customer experience who will relish the opportunity to champion CRM and digital within our commercial pitches

Main responsibilities:

Managing the CRM revenue line, focusing on achieving monthly and quarterly targets. (regionally and nationally)
Managing all CRM inventory bookings (regionally and nationally)
Creating weekly reports on all commercial CRM activity to regional and national sales teams plus any sales collatoral
Update CRM database volumes and rates on a monthly basis and communicate back to the business.
Drive integration of new digital opportunities across all parts of commercial business from broadcast to events
Showcase digital innovation within team with a view to gaining new briefs and positioning Global as a company of digital scale and ambition
Work with CBC team to ensure digital innovation is part of their day to day idea generation
Day to day responsibility for representing digital solutions within creative brainstorms
Raise the profile of Global's integrated digital offering with clients and agencies
Develop and champion ‘native’ opportunities

Maximise revenues in new financial year by harnessing the power of digital ‘story-telling’ across all our platforms.


Key Skills:

Strong stakeholder experience, must be confident to present to teams around the business (regional and national).
Highly organised: You’ll need to manage a multi-station calendar of CRM inventory bookings and mangage digital elements of solutions campaigns.
Proactive: You’ll be championing CRM revenue generation opportunities to interactive sales teams and creating CRM presentation assets to aid sales pitches.
Data driven: Understand how a CRM database works (top level) and how audience segments can be used to drive higher engagement
CRM Tech savvy: Experience of working with email deployment ESPs (ideally)
Effective communicator: You can clearly explain and present your ideas, observations and findings with excellent presentation and personal skills.

What we need from you

Experience working within CRM and/or digital direct marketing.
Hands-on email and/or direct marketing campaign management including experience in a sales environment

Digital passion: You’ll bring a love for all things digital

What you’ll get

25 days holiday, which increases the longer you stay with us
Flexible benefits including buying and selling holiday, childcare vouchers and discount deals
Loads of on-the-job training
Pension, income protection and life assurance

And of course you’ll demonstrate our Global behaviours:-
Straight talking and sincere
Love to Deliver
Obsessive about detail
Strive to do it differently
Contract Type
Job Description

Global is one of the UK’s leading media and entertainment businesses with a growing portfolio of leading commercial radio and consumer brands: Capital, Classic, Heart, XFM, Smooth, Capital XTRA, LBC, Big Top 40 and Gold.

Services and content are offered across multiple platforms via a range of best-in-class radio stations, TV channels, interactive products and live events.

What it's all about

Reporting to Head of Commercial Digital Development, the CRM & Digital Solutions Manager will have dual responsibility across commercial CRM and digital solutions.

For CRM the CRM & Digital Solutions Manager will be the go-to person at Global for all things commercial CRM and will manage end-to-end commercial campaigns through booking, production and reporting.

Digital Solutions management will be of a specific agency patch to ensure creative, innovative digital ideas are integrated into Global Solutions campaigns.

We are looking for someone who is passionate about creative solutions and customer experience who will relish the opportunity to champion CRM and digital within our commercial pitches

Main responsibilities:

Managing the CRM revenue line, focusing on achieving monthly and quarterly targets. (regionally and nationally)
Managing all CRM inventory bookings (regionally and nationally)
Creating weekly reports on all commercial CRM activity to regional and national sales teams plus any sales collatoral
Update CRM database volumes and rates on a monthly basis and communicate back to the business.
Drive integration of new digital opportunities across all parts of commercial business from broadcast to events
Showcase digital innovation within team with a view to gaining new briefs and positioning Global as a company of digital scale and ambition
Work with CBC team to ensure digital innovation is part of their day to day idea generation
Day to day responsibility for representing digital solutions within creative brainstorms
Raise the profile of Global's integrated digital offering with clients and agencies
Develop and champion ‘native’ opportunities

Maximise revenues in new financial year by harnessing the power of digital ‘story-telling’ across all our platforms.


Key Skills:

Strong stakeholder experience, must be confident to present to teams around the business (regional and national).
Highly organised: You’ll need to manage a multi-station calendar of CRM inventory bookings and mangage digital elements of solutions campaigns.
Proactive: You’ll be championing CRM revenue generation opportunities to interactive sales teams and creating CRM presentation assets to aid sales pitches.
Data driven: Understand how a CRM database works (top level) and how audience segments can be used to drive higher engagement
CRM Tech savvy: Experience of working with email deployment ESPs (ideally)
Effective communicator: You can clearly explain and present your ideas, observations and findings with excellent presentation and personal skills.

What we need from you

Experience working within CRM and/or digital direct marketing.
Hands-on email and/or direct marketing campaign management including experience in a sales environment

Digital passion: You’ll bring a love for all things digital

What you’ll get

25 days holiday, which increases the longer you stay with us
Flexible benefits including buying and selling holiday, childcare vouchers and discount deals
Loads of on-the-job training
Pension, income protection and life assurance

And of course you’ll demonstrate our Global behaviours:-
Straight talking and sincere
Love to Deliver
Obsessive about detail
Strive to do it differently
Contract Type
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