Consumer & Shopper Insight Planner - Amsterdam
c.€100K - €120K Package + Benefits Package + Bonus
Exciting new opportunity for an exceptional insight specialist to bring his/her skills, passion, strategic rigour, creativity and flair to this challenging senior role with one of the global leaders in the drinks industry, working across a portfolio of multi-award-winning premium spirits brands.
As an insight planner in the business, your role is to lead the total business with ideas and insights that sell more and build brands; working with brand and commercial teams, using insights to guide strategic decision making across the marketing mix within the ever-changing context of consumer and customer needs and behaviours. Based in a talented, specialist luxury brand team in Amsterdam and reporting into a global planning director with a dotted line into a global brand MD, you will take on a substantial remit with a number of major projects to lead and the opportunity to drive strategy at a senior level across multiple markets.
Drinks experience is not essential for this role but you will need to develop an understanding of customers in both the on and off trade where the brands are sold, spanning luxury and more mainstream outlets. A key deliverable will be to identify commercially viable opportunities grounded in insights that will drive portfolio growth with consumers, shoppers and customers.
Our client is looking for an exceptional insight & planning candidate with a track record gained in a leading FMCG or consumer goods environment; most likely with an earlier training in one or more leading research agencies or brand/marketing consultancy roles. You will bring intellect, leadership and inspiration to your role; engaging with senior management to buy-into your ideas. Key skills and experience include the following:
A true blue-chip premier league global FMCG business which has always prided itself on its ability to build strong and popular brands with innovative communications and brand building strategies. The culture is demanding and challenging and high levels of personal commitment and performance are expected but in return the rewards and opportunities for career development internationally are superb.
The Tarsh Partnership is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment with extensive marketing and recruitment experience working with brand management, communications, category management, customer marketing, brand consulting and insight/research specialists across a wide range of industry sectors. If you would like to discuss this role, please e-mail or call Adam Tarsh now.