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21 days ago
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Content Marketer (Digital and Social Media Content)


Thomson Reuters
Location: London
Job type: Permanent
Sector: Media Agency
Category: Media Marketing Jobs
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Job Description

As a market leader, it’s essential that Thomson Reuters achieves active brand engagement while positively influencing purchase behaviour. This role will take ownership for the development, implementation and monitoring of all social outreach marketing across our customer segments.

Firstly, you’ll need to develop a social media and outreach strategy that aligns with our broader marketing and commercial goals. You will investigate and use all available analytic tools to develop an effective, scalable and high impact social outreach programme. This should clearly articulate a strategy for integrating brand-level social outreach with the departmental and/or individual approaches across TR.

You’ll investigate new and innovative ways to show a measurable and demonstrable impact of everything you do. This is all part of building a ‘social first’ mentality that positions Thomson Reuters at the very heart of the important conversations.

Within this role, you will be responsible for all social channels relevant to our target audience.

We would also like you to consider the integration and potential extension of our blog and industry insights communications. You will work with external content producers and freelance resource as required.

Major Responsibilities / Accountabilities:

CONTENT MARKETING PROGRAMMES

* Accountable for the curation and broadcast of blog and industry insights that stimulate debate and conversation across our priority segments. You’ll build on the success achieved within our Legal insights blog platform and develop plans to extend and adapt this across our Corporate and Tax customer segments. In doing so, you’ll develop an agile approach to get this moving quickly.
* Ownership of all TR social media platforms in Europe. You’ll work with Enterprise social media strategies to ensure that TR Europe is actively and positively positioned across LinkedIn, YouTube, Twitter and other platforms as appropriate. In addition to broadcasting, you’ll critically evaluate success metrics and seek ways to integrate social impact with our broader business goals.
* Development of a powerful network of internal and external subject matter experts. You will need to work with a diverse range of experts and use your expertise to translate sometimes technical views into market-ready communications. As necessary, you will develop solutions for copywriting and content development, actively using outside agencies.
* You’ll embed social listening platforms and analytics to understand the digital/social conversation topics that really matter to our customers. You’ll then ensure that our own social outreach is completely in tune with the market trends and issues of the day.
* You’ll develop interesting and impactful social-first marketing campaigns that drive engagement with our target audience. In doing so, you’ll seek to really bring the channels to life and create real engagement and interaction.
* Working highly collaboratively with other Marketing functions and/or subject matter experts, you’ll be responsible for ensuring that our social outreach programme is integrated within the broader marketing and customer programmes. To include timing, media planning and message consistency to ensure that Thomson Reuters is positioned correctly and with one voice.
* Development of enhanced measurement and analytics to enable the true business impact and ROI of social outreach to be understood. We understand this is very much at the top of funnel, but you’ll take the lead in finding new solutions for measurement and evaluation.

PEOPLE CHARACTERISTICS

* Should be highly customer focused, with a strong appreciation of the commercial dynamics of Thomson Reuters. In particular, a good understanding of how marketing contributes to the profitability of the business.

* You’ll have a developing sense of priority and an ability to make intelligent decisions based on value. As such, you’ll have the confidence to stop and/or change working methods to drive better commercial and/or customer value.

* Good relationship management skills and an ability to collaborate effectively with colleagues within Marketing, other key functions (especially subject matter experts) and Central Marketing teams. You understand the importance of working well within a matrix environment.

* Strong organisational and project management skills to ensure that deadlines and core deliverables are met. Develops contingency planning as appropriate.

* Good communication skills, evidenced at all levels of the organisation. You’ll invest time to develop as an influencer, negotiator and partner – able to balance opposing views to arrive at the right conclusion.

* Proven ability to apply creative thought process in a commercial context. To include go-to-market creative & positioning, but also the ability to think laterally to solve complex challenges.

* And finally, you’ll need to be a highly energetic, dynamic and ambitious marketer Somebody that can inspire those around them, while creating a vibrant, forward-looking and confident demand generation programme.

KEY MARKETING EXPERIENCE

* Highly results driven, with previous experience across demand generation and all areas of the marketing mix. Needs to be especially confident at managing operational issues.

* Ability to create, drive and implement an integrated social media programme across a complex business with multiple products and/or segments.

* Good understanding of buying dynamics, customer journey and experience, plus how social outreach can work effectively with other marketing elements such as brand positioning, demand generation and customer marketing.

* Developing understanding of the European professional services markets and how this works within a B2B business model.

* Good financial and commercial acumen, with polished analytical skills to understand and forecast key marketing outcomes and performance metrics. A successful track record on cost and budget management.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, colour, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit careers.thomsonreuters.com.

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 25,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.



Locations
London-United Kingdom
Job Description

As a market leader, it’s essential that Thomson Reuters achieves active brand engagement while positively influencing purchase behaviour. This role will take ownership for the development, implementation and monitoring of all social outreach marketing across our customer segments.

Firstly, you’ll need to develop a social media and outreach strategy that aligns with our broader marketing and commercial goals. You will investigate and use all available analytic tools to develop an effective, scalable and high impact social outreach programme. This should clearly articulate a strategy for integrating brand-level social outreach with the departmental and/or individual approaches across TR.

You’ll investigate new and innovative ways to show a measurable and demonstrable impact of everything you do. This is all part of building a ‘social first’ mentality that positions Thomson Reuters at the very heart of the important conversations.

Within this role, you will be responsible for all social channels relevant to our target audience.

We would also like you to consider the integration and potential extension of our blog and industry insights communications. You will work with external content producers and freelance resource as required.

Major Responsibilities / Accountabilities:

CONTENT MARKETING PROGRAMMES

* Accountable for the curation and broadcast of blog and industry insights that stimulate debate and conversation across our priority segments. You’ll build on the success achieved within our Legal insights blog platform and develop plans to extend and adapt this across our Corporate and Tax customer segments. In doing so, you’ll develop an agile approach to get this moving quickly.
* Ownership of all TR social media platforms in Europe. You’ll work with Enterprise social media strategies to ensure that TR Europe is actively and positively positioned across LinkedIn, YouTube, Twitter and other platforms as appropriate. In addition to broadcasting, you’ll critically evaluate success metrics and seek ways to integrate social impact with our broader business goals.
* Development of a powerful network of internal and external subject matter experts. You will need to work with a diverse range of experts and use your expertise to translate sometimes technical views into market-ready communications. As necessary, you will develop solutions for copywriting and content development, actively using outside agencies.
* You’ll embed social listening platforms and analytics to understand the digital/social conversation topics that really matter to our customers. You’ll then ensure that our own social outreach is completely in tune with the market trends and issues of the day.
* You’ll develop interesting and impactful social-first marketing campaigns that drive engagement with our target audience. In doing so, you’ll seek to really bring the channels to life and create real engagement and interaction.
* Working highly collaboratively with other Marketing functions and/or subject matter experts, you’ll be responsible for ensuring that our social outreach programme is integrated within the broader marketing and customer programmes. To include timing, media planning and message consistency to ensure that Thomson Reuters is positioned correctly and with one voice.
* Development of enhanced measurement and analytics to enable the true business impact and ROI of social outreach to be understood. We understand this is very much at the top of funnel, but you’ll take the lead in finding new solutions for measurement and evaluation.

PEOPLE CHARACTERISTICS

* Should be highly customer focused, with a strong appreciation of the commercial dynamics of Thomson Reuters. In particular, a good understanding of how marketing contributes to the profitability of the business.

* You’ll have a developing sense of priority and an ability to make intelligent decisions based on value. As such, you’ll have the confidence to stop and/or change working methods to drive better commercial and/or customer value.

* Good relationship management skills and an ability to collaborate effectively with colleagues within Marketing, other key functions (especially subject matter experts) and Central Marketing teams. You understand the importance of working well within a matrix environment.

* Strong organisational and project management skills to ensure that deadlines and core deliverables are met. Develops contingency planning as appropriate.

* Good communication skills, evidenced at all levels of the organisation. You’ll invest time to develop as an influencer, negotiator and partner – able to balance opposing views to arrive at the right conclusion.

* Proven ability to apply creative thought process in a commercial context. To include go-to-market creative & positioning, but also the ability to think laterally to solve complex challenges.

* And finally, you’ll need to be a highly energetic, dynamic and ambitious marketer Somebody that can inspire those around them, while creating a vibrant, forward-looking and confident demand generation programme.

KEY MARKETING EXPERIENCE

* Highly results driven, with previous experience across demand generation and all areas of the marketing mix. Needs to be especially confident at managing operational issues.

* Ability to create, drive and implement an integrated social media programme across a complex business with multiple products and/or segments.

* Good understanding of buying dynamics, customer journey and experience, plus how social outreach can work effectively with other marketing elements such as brand positioning, demand generation and customer marketing.

* Developing understanding of the European professional services markets and how this works within a B2B business model.

* Good financial and commercial acumen, with polished analytical skills to understand and forecast key marketing outcomes and performance metrics. A successful track record on cost and budget management.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, colour, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit careers.thomsonreuters.com.

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 25,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.



Locations
London-United Kingdom
Apply

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